About this journal

Aims and scope

The Journal of Hospital Marketing & Public Relations presents pertinent and practical material on new and effective ways of marketing hospital services. Written by and for hospital marketing professionals, the Journal of Hospital Marketing & Public Relations shares current and cutting-edge marketing applications and methodologies.

This refereed journal keeps you on the leading edge of the field with theoretical and empirical research papers, case studies, and articles of relevance to both academics and practitioners.

The practical and methodology-oriented articles featured in the journal assist practitioners in enhancing their productivity and effectiveness in such areas as:
  • strategic marketing planning
  • strategy development
  • fund development
  • recruitment
  • internal marketing
  • joint analysis
  • market analysis
  • competitive advantage analysis
  • marketing research and auditing
  • patient liaison activities
  • lobbying/regulatory affiliation
  • hospital economics
  • staff development from a marketing perspective
  • contracting
  • media selection/placement/relations
  • target analysis
  • working with marketing consultants
Publication office: Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.

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Editorial board

Editor

Tony Carter, PhD, JD, MBA
Professor and Director, School of Business
University of New Haven, West Haven, Connecticut

Editorial Board

Albert V. Aguiar, MBA , Marketing for Professionals, Inc., CA
Zafar U. Ahmed, PhD , Minot State University, ND
David M. Andrus, PhD , Kansas State University
Raj Arora, PhD , University of Missouri‐Kansas City
Robert Baer, PhD, Bradley University, IL
Nora G. Barnes, PhD, University of Massachusetts Dartmouth
Thomas E. Barry, PhD, Southern Methodist University, TX
Robert Boissoneau, PhD, RBI Consulting, Chandler, AZ
Joseph L. Bonnici, MBA, PhD, Bryant College, Smithfield, RI
Jess Boronico, PhD, University of New Haven, CT
Gene Brown, PhD, Louisiana Tech University
Gene E. Burton, PhD, California State University, Fresno
Noel Capon, PhD, Columbia University, NY
Calvin Carter, Hofstra University, NY
Mary Carter, PhD, Renal Research Institute New York, NY
Linda J. Coleman, MS, Salem State College, MA
Clare L. Comm, PhD, University of Lowell, MA
Michael M. Costello, JD , Moses Taylor Hospital, Scranton, PA
Frederick G. Crane, PhD, Management and Marketing Consultant
William D. Danko, PhD, Director, State University of New York at Albany
Ellen Day, PhD, The University of Georgia
Don C. Dodson, PhD, Pfeiffer University at Charlotte, NC
Matthew A. Elbeck, PhD , Troy State University
Troy A. Festervand, PhD, Middle Tennessee State University
Giorgio Fiorentini , L. Bocconi University, Milano, Italy
Douglas L. Fugate, PhD , Western Kentucky University
Ralph M. Gaedeke, PhD, California State University at Sacramento
Linda L. Golden, PhD , University of Texas
Stephen J. Gould, PhD, Baruch College, City University of New York
Stanley P. Gruca, DBA, Keller Graduate School of Management, IL
Pola B. Gupta, PhD , The University of Northern Iowa, Cedar Falls, IA
Kenneth A. Heischmidt, PhD, Southeast Missouri State University
James G. Helgeson, PhD, Gonzaga University, Spokane, WA
Shahram Heshmat, PhD , Sagamon State University, IL
Lexis F. Higgins, PhD , University of Colorado‐Colorado Springs
C. Jeanne Hill, PhD , Prairie View A&M University
Robert C. Hill, MBA, Petaluma, CA
Earl D. Honeycutt, Jr., PhD, Elon University, Elon, NC
Alan B. Humphrey, PhD , University of Rhode Island
Brett C. Johnson, MBA, National Medical Enterprises, Inc., Santa Monica, CA
Rajiv Kashyap, PhD , William Paterson University, NJ
W. Wossen Kassaye, PhD, Bentley College, MA
Bill Kehoe, DBA O‐Dell, University of Virginia
George A. King, JD, Global Capacity, Inc., New York, NY
A. H. (Cary) Kizilbash, PhD , Northern Illinois University
George J. Kress, PhD , Colorado State University
Franklin B. Krohn, PhD , State University of New York at Fredonia
Charles W. Lamb, DBA Texas Christian University
James H. Leigh, PhD , Texas A&M University
William C. Lesch, PhD, Illinois State University
Richard C. Leventhal, PhD, Metropolitan State University, CO
Michael W. Little, PhD , Virginia Commonwealth University
David L. Loudon, PhD, Samford University
Larry S. Lowe, PhD, Bryant College, RI
David F. Machell, EdD, Western Connecticut State University
W. Glynn Mangold, DBA, University of Louisville, KY
Ronald B. Marks, PhD, University of Wisconsin at Oshkosh
Tom K. Massey, Jr., DBA, University of North Texas
Donald E. Maypole, PhD, University of Minnesota at Duluth
James H. McAlexander, PhD, Oregon State University
Jim McBride, MS , Kaiser Permanente Medical Care Program, San Diego, CA
Stephen W. McDaniel, PhD, Texas A&M University
Dennis R. McDermott, PhD , Virginia Commonwealth University
Jean A. McRae, MSW, Institute for Urban Affairs & Research, Washington, DC
Mary F. Mobley, PhD , Augusta College, GA
Neil A. Morgan, MBA, University of Wales, United Kingdom
Luiz Moutinho, PhD, University of Glasgow Business School, Scotland
Gary M. Mullet, PhD, President, Gary Mullet Associates, Inc., GA
Robert C. Myrtle, DPA, University of Southern California
Raja Nag, PhD , University of New Haven, CT
Stephen A. O’Connor, PhD , University of Wisconsin‐Milwaukee
Sak Onkvisit, DBA, San Jose State University, CA
Robert J. Parsons, PhD , Brigham Young University, UT
Mary Beth Pinto, PhD , Penn State Erie, The Behrend College, PA
Louis G. Pol, PhD , University of Nebraska at Omaha
Salim Qureshi, PhD, Bloomsburg University, PA
C. P. Rao, PhD , Old Dominion University, Norfolk, VA
Walter Rohrs, PhD , Wagner College, NY
William A. Rooks, Jr., PhD, Kennesaw State College, GA
Alan H. Rosenstein, MD, MBA , Benefit Panel Services, Foster City, CA
Ruby A. Rouse, PhD , St. Mary’s University, TX
Peter M. Sanchez, DBA , Villanova University, PA
Madhav N. Segal, PhD , Southern Illinois University, Edwardsville, IL
Donald R. Self, DBA, Auburn University‐Montgomery
Richard M. Shewchuk, PhD, University of Alabama‐Birmingham
Patrick C. Shutt, MBA, Global Capacity, Inc., Chicago, IL
Katherine Taken Smith, DBA, College Station, TX
Michael F. Smith, DBA , Temple University, PA
James Stanco, BA, Progressive Marketing Group, Inc., NY
Robert E. Stevens, PhD, Southeastern Oklahoma State University
James D. Suver, DBA , University of Kentucky
Robert E. Sweeney, DA, MBA , Challenger Corporation, TN
Uday S. Tate, PhD , Southeastern Louisiana University, LA
R. Kenneth Teas, PhD , Iowa State University
Dennis H. Tootelian, PhD , California State University‐Sacramento
William L. Trombetta, PhD, JD, Esq., St. Joseph’s University, PA
Lewis R. Tucker, PhD , University of Hartford, CT
Joseph P. Vaccaro, PhD , Suffolk University, MA
Edward W. Wheatley, PhD , East Carolina University, NC
Ugur Yavas, PhD , East Tennessee State University, TN

Abstracting and indexing

Abstracted and/or indexed in: Gale Cengage: Business ASAP, MEDLINE, OCLC ArticleFirst & Electronic Collections Online, and EBSCOhost Products.