About this journal

Journal of International Consumer Marketing is now listed in the Emerging Sources Citation Index

The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development. Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising. This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the word, including China, India, Germany, Western Europe, Africa, Australia, Southeast Asia, Scandinavia, Japan, and Latin America, as well as the NAFTA countries of Mexico, Canada, and the United States.

The Journal of International Consumer Marketing is your guide to consumerism in diverse cultures, putting research findings to work developing effective global management and marketing strategies. Contributors provide fresh ideas and innovative concepts for addressing the cross-cultural/national and comparative consumer behavior issues and concerns that affect banks and other financial institutions, government departments, international trade organizations, research institutions, consultants, and publicly owned corporations. This unique journal analyzes a wide range of topics, including travel and tourist behavior, consumer behavior toward service institutions, advertising agency-client relationships, organizational, industrial, and intermediate buyer behavior, and market segmentation.

The Journal of International Consumer Marketing examines the global aspects of:

• product placement planning
• buyer-seller relationships
• e-commerce
• Internet banking
• relationship selling
• online shopping
• consumer ethics
• impulse buying
• celebrity endorsements
• Web communication strategies
• consumer ethnocentrism
• green purchasing behavior
• brand association
• marketing sacred goods
• and much more!

The Journal of International Consumer Marketing is an invaluable resource for professionals who deal with overseas customers and/or cater to the needs of international consumers. It is equally important for academics, consultants, and business researchers interested in cross-cultural/national consumer marketing issues.

Peer Review Policy: All articles published in Journal of International Consumer Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.

Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.

FOUNDING EDITOR
Erdener Kaynak – The Pennsylvania State University at Harrisburg

Syed Saad Andaleeb – Penn State Erie
Russell W. Belk – York University, Canada
Roger J. Calantone – Michigan State University
Emmanual Cheron – Akita International University, Japan
Margaret Craig-Lees – Auckland University of Technology, New Zealand
Geng Cui – Lingnan University, Hong Kong
Michael R. Czinkota – Georgetown University
Norbert Dannhaeuser – Texas A&M University
Mumin Dayan – United Arab Emirates University, United Arab Emirates
Leslie De Chernatony – University of Birmingham, United Kingdom
Ebru Genc – Abdullah Gul University, Turkey
Kjell Gronhaug – Norwegian School of Economics and Business Administration, Norway
Neil Herndon – South China University of Technology, China
Louise A. Heslop – Carleton University, Canada
Merja Karpinen – Sendai-Finland Welbeing Center, Japan
Wooyang Kim – Minnesota State University – Moorhead
Noritake Kobayashi – Shukutoku University, Japan
Michel Laroche – Concordia University, Canada
Kam-Hon Lee – The Chinese University of Hong Kong, Hong Kong
Ajay K. Manrai – University of Delaware
Rita Martenson – University of Gothenburg, Sweden
Luiz Moutinho – University of Glasgow, United Kingdom
Richard Alan Nelson – University of Nevada, Las Vegas
Yavuz Odabasi – Anadolu University, Turkey
Shintaro Okazaki – King's College, London, United Kingdom
Ian Phau – Curtin University of Technology, Australia
Michael Jay Polonsky – Victoria University, Australia
Bert Rosenbloom – Drexel University
A. Coskun Samli – University of North Florida
Camille P. Schuster – California State University, San Marcos
Aviv Shoham – University of Haifa, Israel
David W. Stewart – University of Southern California
Mark Uncles – University of New South Wales, Australia
Riccardo Varaldo – University of St. Anna, Italy
Artura Z. Vasquez-Parraga – The University of Texas Pan-American
Ian F. Wilkinson – University of New South Wales, Australia
Nittaya Wong – National Institute of Development Administration, Thailand
Louise Young – University of Technology-Sydney, Australia