The Journal of Marketing for Higher Education is a well-established, double-anonymized peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world.
The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journalaims to publish:
Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.
Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.
Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.
The objectives of the journal are as follows:
To bridge the disciplines of marketing and higher education and to address the emerging issues, debates, and research findings concerning the role that marketing has to play in policy making and the management of universities world-wide.
To explore, evaluate and critically analyze the overall management of the marketing function within higher education institutions with a particular focus on issues of concern to policy makers and senior managers in higher education institutions.
To publish rigorous, empirical research results related to all aspects of higher education marketing.
To publish discursive papers on critical theory, conceptual developments, and critiques of higher education marketing and to encourage responses and discussion on articles.
To provide a vehicle for the advancement of knowledge and debate in the field of higher education marketing and to stimulate further research in this area.
To debate and theorize about the role of marketing as an orientation of management in higher education institutions worldwide.
Peer Review Statement
Journal of Marketing for Higher Education is an international, peer-reviewed journal which publishes high quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized and submission is online via ScholarOne Manuscripts.
Journal metrics
Usage
90K annual downloads/views
Citation metrics
2.4 (2023) Impact Factor
Q1 Impact Factor Best Quartile
3.5 (2023) 5 year IF
7.8 (2023) CiteScore (Scopus)
Q1 CiteScore Best Quartile
1.482 (2023) SNIP
0.608 (2023) SJR
Speed/acceptance
9 days avg. from submission to first
decision
13 days avg. from acceptance to online
publication
14% acceptance rate
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors
who are deciding where to submit their next manuscript for publication.
However, any one metric only tells a part of the story of a journal’s
quality and impact. Each metric has its limitations which means that it
should never be considered in isolation, and metrics should be used to
support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside
other qualitative factors such as a journal’s aims & scope, its
readership, and a review of past content published in the journal. In
addition, a single article should always be assessed on its own merits and
never based on the metrics of the journal it was published in.
Usage and acceptance rate data above are for the last full calendar year
and are updated annually in February. Speed data is updated every six
months, based on the prior six months. Citation metrics are updated
annually mid-year. Please note that some journals do not display all of
the following metrics
(find out why).
Usage:
the total number of times articles in the journal were viewed by users
of Taylor & Francis Online in the previous calendar year, rounded to the
nearest thousand.
Citation Metrics
Impact Factor*:
the average number of citations received by articles published in the
journal within a two-year window. Only journals in the Clarivate Science
Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI),
Arts and Humanities Citation Index (AHCI) and the Emerging Sources
Citation Index (ESCI) have an Impact Factor.
Impact Factor Best Quartile*:
the journal’s highest subject category ranking in the Journal Citation
Reports. Q1 = 25% of journals with the highest Impact Factors.
5 Year Impact Factor*:
the average number of citations received by articles in the journal
within a five-year window.
CiteScore (Scopus)†:
the average number of citations received by articles in the journal over
a four-year period.
CiteScore Best Quartile†:
the journal’s highest CiteScore ranking in a Scopus subject category. Q1
= 25% of journals with the highest CiteScores.
SNIP
(Source Normalized Impact per Paper):
the number of citations per paper in the journal, divided by citation
potential in the field.
SJR
(Scimago Journal Rank):
Average number of (weighted) citations in one year, divided by the
number of articles published in the journal in the previous three years.
Speed/acceptance
From submission to first decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision. Based on manuscripts receiving a
first decision in the last six months.
From submission to first post-review decision:
the average (median) number of days for a manuscript submitted to the
journal to receive a first decision if it is sent out for peer review.
Based on manuscripts receiving a post-review first decision in the last
six months.
From acceptance to online publication:
the average (median) number of days from acceptance of a manuscript to
online publication of the Version of Record. Based on articles published
in the last six months.
Acceptance rate:
articles accepted for publication by the journal in the previous
calendar year as percentage of all papers receiving a final decision.
EDITOR IN CHIEF Rami M. Ayoubi - Associate Professor, Coventry University, UK
ASSOCIATE EDITORS Linda Brennan - RMIT Melbourne, Australia Dongmei Cao - Coventry University, UK
BOARD MEMBERS Ibrahim Alnawas - University of Petra, Jordan Glen Brodowsky - California State University, San Marcos, USA Douglas Brownlie - Stirling University, UK Shahira Elalfy - Higher Colleges of Technology, UAE Tamer Elsharnouby - Qatar University, Qatar Nick Foskett - University of Keele, UK Christian Gilde - University of Montana, USA Bill Greehey - St Mary's University, San Antonio Texas, USA Dwayne D. Gremler - Bowling Green State University, USA Hanif Haghshenas - UTM International Business School, Malaysia Thomas Hayes - Xavier University, USA Jane Hemsley-Brown - University of Surrey, UK Jonathan Ivy - Lancaster University Management School, UK Mathew Joseph -St. Mary's University, USA Jashim Khan -University of Surrey, UK Önder Kethüda -Duzce University, Turkey Dennis Kopf - University of Wisconsin, Whitewater, USA Maria Eliophotou Menon - University of Cyprus, Cyprus Maha Mourad - The American University in Cairo, Egypt Bang Nguyen - East China University of Science and Technology, China Izhar Oplatka - Tel Aviv University, Israel Luisa Helena Pinto - University of Porto, Portugal Craig Prichard -Massey University, New Zealand Tariq Rasul -Australian Institute of Business, Australia Anwar Sadat Shimul -Curtin University, Australia Michael Saren - Leicester University, UK Emma Stuart - University of Wolverhamptom, UK Roediger Voss - HWZ University of Applied Sciences in Business Administration Zurich, Switzerland Hugh Willmott - Cardiff University, UK Peter Wolstencroft - Liverpool John Moores University, UK
Abstracting and indexing
Abstracted and/or indexed in: Australian Business Deans Council (ABDC) Journal Quality List, Australian Research Council (ARC) Ranked Journal List; Chartered Association of Business Schools (CABS) Academic Journal Guide, Social Sciences Citation Index , ERIC; Gale Cengage: Business ASAP; RePEC, Scopus
Open access
Journal of Marketing for Higher Education is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
Increase the discoverability and readership of your article
Make an impact and reach new readers, not just those with easy access to a research library
Freely share your work with anyone, anywhere
Comply with funding mandates and meet the requirements of your institution, employer or funder
Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
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