Industry and Innovation, Volume 27, Issue 1-2 (2020)

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Industry and Innovation, Volume 27, Issue 1-2 (2020)

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Trademarks and their Role in Innovation, Entrepreneurship and Industrial Organization. Guest Editors: Carolina Castaldi, Joern Block, & Meindert Flikkema

Editorial

Editorial
Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship
Carolina Castaldi, Joern Block & Meindert J. Flikkema
Pages: 1-10
Published online: 04 Nov 2019
AbstractforEditorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship | Full Text | References | PDF (919.5 KB) | EPUB
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Open Access

Original Articles

Article
On the price elasticity of demand for trademarks
Gaétan de Rassenfosse
Pages: 11-24
Published online: 20 Mar 2019
AbstractforOn the price elasticity of demand for trademarks | Full Text | References | PDF (1.1 MB) | EPUB
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Articles

Article
From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing
Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli & Andrea Toros
Pages: 25-51
Published online: 09 Oct 2019
AbstractforFrom a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing | Full Text | References | PDF (3.1 MB) | EPUB
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Article
Are two better than one? Modelling the complementarity between patents and trademarks across industries
Patrick Llerena & Valentine Millot
Pages: 52-79
Published online: 27 Nov 2019
AbstractforAre two better than one? Modelling the complementarity between patents and trademarks across industries | Full Text | References | PDF (2 MB) | EPUB
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Article
The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO
Grid Thoma
Pages: 80-104
Published online: 27 Jun 2019
AbstractforThe valuation of patent-trademark pairing as IP strategy: evidence from the USPTO | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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Article
Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry
Szabolcs Szilárd Sebrek
Pages: 105-133
Published online: 16 Mar 2019
AbstractforOverlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry | Full Text | References | PDF (2 MB) | EPUB
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Open Access
Article
Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation
Suma Athreye & Claudio Fassio
Pages: 134-154
Published online: 10 Jun 2019
AbstractforWhy do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Trademarks and their association with Kirznerian entrepreneurs
Serhiy Lyalkov, Mónica Carmona, Emilio Congregado, Ana Millán & José María Millán
Pages: 155-183
Published online: 08 Mar 2019
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Article
Innovation activities and business cycles: are trademarks a leading indicator?
Charles A. W. deGrazia, Amanda Myers & Andrew A. Toole
Pages: 184-203
Published online: 28 Aug 2019
AbstractforInnovation activities and business cycles: are trademarks a leading indicator? | Full Text | References | PDF (2 MB) | EPUB
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