The Service Industries Journal, Volume 34, Issue 11 (2014)

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The Service Industries Journal, Volume 34, Issue 11 (2014)

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Articles

Article
Improving customer website involvement through experiential marketing
Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche
Pages: 885-900
Published online: 04 Jul 2014
AbstractforImproving customer website involvement through experiential marketing | Full Text | References | PDF (227.7 KB)
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Article
Users' intentions to employ a Point-Of-Sale system
Yun Ji Moon, Woody Kim & Sunny Ham
Pages: 901-921
Published online: 16 Jul 2014
AbstractforUsers' intentions to employ a Point-Of-Sale system | Full Text | References | PDF (200.3 KB)
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Article
Customer demotion in hierarchical loyalty programmes
Geert van Berlo, Josée Bloemer & Vera Blazevic
Pages: 922-937
Published online: 05 Jun 2014
AbstractforCustomer demotion in hierarchical loyalty programmes | Full Text | References | PDF (134.3 KB)
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Article
Effects of quality and corporate social responsibility on loyalty
Rojanasak Chomvilailuk & Ken Butcher
Pages: 938-954
Published online: 05 Jun 2014
AbstractforEffects of quality and corporate social responsibility on loyalty | Full Text | References | PDF (170.4 KB)
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