The Service Industries Journal, Volume 34, Issue 9-10 (2014)

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The Service Industries Journal, Volume 34, Issue 9-10 (2014)

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Franchising in Services

Guest Editorial

Article
Franchising in services
Domingo Ribeiro & Gary Paul Akehurst
Pages: 751-756
Published online: 04 Jul 2014
First Page PreviewforFranchising in services | Full Text | References | PDF (78.8 KB)
  • 315 Views
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Articles

Article
Franchisee-based brand equity and performance
J. Augusto Felício, Margarida Duarte, Vítor Caldeirinha & Ricardo Rodrigues
Pages: 757-771
Published online: 04 Jul 2014
AbstractforFranchisee-based brand equity and performance | Full Text | References | PDF (264.3 KB)
  • 594 Views
  • 13 CrossRef citations
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Article
Brand and performance signals in the choice of franchise opportunities
Esther Calderon-Monge & Pilar Huerta-Zavala
Pages: 772-787
Published online: 04 Jul 2014
AbstractforBrand and performance signals in the choice of franchise opportunities | Full Text | References | PDF (137.2 KB)
  • 291 Views
  • 10 CrossRef citations
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Article
Franchisors' disclosure duty: market transparency and franchisee protection
Rosa Lapiedra-Alcamí, Isabel Reig-Fabado & Carlos Rueda-Armengot
Pages: 788-795
Published online: 19 May 2014
AbstractforFranchisors' disclosure duty: market transparency and franchisee protection | Full Text | References | PDF (81.6 KB)
  • 140 Views
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Article
Analysis of efficiency and profitability of franchise services
Constantino J. Garcia Martin, Amparo Medal-Bartual & Marta Peris-Ortiz
Pages: 796-810
Published online: 12 May 2014
AbstractforAnalysis of efficiency and profitability of franchise services | Full Text | References | PDF (270.4 KB)
  • 668 Views
  • 5 CrossRef citations
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Article
Tourists' purchase intentions: impact of franchise brand awareness
Yi Hsin Lin, Feng Jyh Lin & Chris Ryan
Pages: 811-827
Published online: 12 May 2014
AbstractforTourists' purchase intentions: impact of franchise brand awareness | Full Text | References | PDF (174.7 KB)
  • 1552 Views
  • 19 CrossRef citations
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Article
Franchising: the dilemma between standardisation and flexibility
Manuela Pardo-del-Val, Clara Martínez-Fuentes, José Ignacio López-Sánchez & Beatriz Minguela-Rata
Pages: 828-842
Published online: 04 Jul 2014
AbstractforFranchising: the dilemma between standardisation and flexibility | Full Text | References | PDF (123.3 KB)
  • 1416 Views
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Article
Franchise, innovation and entrepreneurship
María Teresa Méndez, Miguel-Angel Galindo & Miguel-Angel Sastre
Pages: 843-855
Published online: 04 Jul 2014
AbstractforFranchise, innovation and entrepreneurship | Full Text | References | PDF (110.9 KB)
  • 1252 Views
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Article
Analysis of franchisors' expansion strategies and competition
Kun-Huang Huarng & Tiffany Hui-Kuang Yu
Pages: 856-866
Published online: 12 May 2014
AbstractforAnalysis of franchisors' expansion strategies and competition | Full Text | References | PDF (130.6 KB)
  • 382 Views
  • 1 CrossRef citations
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Article
Brand equity heterogeneity among strategic groups in service franchising
Yi-Min Chen & Chien-Tai Su
Pages: 867-884
Published online: 19 May 2014
AbstractforBrand equity heterogeneity among strategic groups in service franchising | Full Text | References | PDF (151.4 KB)
  • 259 Views
  • 2 CrossRef citations
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