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Volume 4, Issue 1

Consumption Markets & Culture

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Consumption Markets & Culture, Volume 4, Issue 1 (2000)

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Consumption Markets & Culture, Volume 4, Issue 1 (2000)

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Original Articles

Article

Marketing and communication technology: Paradoxes and dialogics

Lars Thøger Christensen

Pages: 1-21

Published online: 24 Feb 2011

First Page PreviewforMarketing and communication technology: Paradoxes and dialogics | References | PDF (75.4 KB)

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Article

Internet advertising: The medium is the difference

Xavier Drèze & Fred Zufryden

Pages: 23-37

Published online: 24 Feb 2011

AbstractforInternet advertising: The medium is the difference | References | PDF (204.1 KB)

269 Views
10 CrossRef citations
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Article

The internet as an opportunity to rethink the role of the intermediary

Ali Yakhlef

Pages: 39-55

Published online: 24 Feb 2011

AbstractforThe internet as an opportunity to rethink the role of the intermediary | References | PDF (60.2 KB)

84 Views
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Article

To click or not to click: An empirical study of response to banner ads for high and low involvement products

Micael Dahlén, Ylva Ekborn & Natalia Mörner

Pages: 57-76

Published online: 24 Feb 2011

First Page PreviewforTo click or not to click: An empirical study of response to banner ads for high and low involvement products | References | PDF (148.6 KB)

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Article

The ICT revolution in consumer product markets

Assar Lindbeck & Solveig Wikstrom

Pages: 77-99

Published online: 24 Feb 2011

AbstractforThe ICT revolution in consumer product markets | References | PDF (84.3 KB)

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Miscellany

Editorial board

Page: ebii

Published online: 24 Feb 2011

CitationforEditorial board | PDF (16.6 KB)

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