Journal of Broadcasting & Electronic Media, Volume 24, Issue 1 (1980)

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Journal of Broadcasting, Volume 24, Issue 1 (1980)

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Audience research

Article
The social world of heavy television viewers
Marilyn Jackson‐Beeck & Jeff Sobal
Pages: 5-11
Published online: 18 May 2009
First Page PreviewforThe social world of heavy television viewers | References | PDF (288 KB)
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Article
The effect of humor on recall of a radio advertisement
Joanne Cantor & Pat Venus
Pages: 13-22
Published online: 18 May 2009
First Page PreviewforThe effect of humor on recall of a radio advertisement | References | PDF (530.9 KB)
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Article
Ethnicity and mass media behavior: A study of blacks and Latinos
Richard L. Allen & David E. Clarke
Pages: 23-34
Published online: 18 May 2009
First Page PreviewforEthnicity and mass media behavior: A study of blacks and Latinos | References | PDF (581 KB)
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Article
Children's anticipatory attention to the TV screen
Robert Krull & William Husson
Pages: 35-47
Published online: 18 May 2009
First Page PreviewforChildren's anticipatory attention to the TV screen | References | PDF (589.5 KB)
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Content analysis

Article
Three seasons of television characters: A demographic analysis
Bradley S. Greenberg, Katrina W. Simmons, Linda Hogan & Charles Atkin
Pages: 49-60
Published online: 18 May 2009
First Page PreviewforThree seasons of television characters: A demographic analysis | References | PDF (594.1 KB)
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Article
Network coverage of the civil war in Nigeria
John A. Sambe
Pages: 61-67
Published online: 18 May 2009
First Page PreviewforNetwork coverage of the civil war in Nigeria | References | PDF (322 KB)
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Rules and regulations

Article
Station license revocations and denials of renewal, 1970–78
Fredric A. Weiss, David Ostroff & Charles E. Clift III
Pages: 69-77
Published online: 18 May 2009
First Page PreviewforStation license revocations and denials of renewal, 1970–78 | References | PDF (310.7 KB)
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Article
Blanket licensing and public policy
Louis A. Day
Pages: 79-90
Published online: 18 May 2009
First Page PreviewforBlanket licensing and public policy | References | PDF (599.7 KB)
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Other research

Article
The production process and environment of NBC's “Saturday night live”
Robert Pekurny
Pages: 91-99
Published online: 18 May 2009
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Book Reviews

Book Review
Books in review
Stephen F. Hofer, Richard E. Caplan, James E. Fletcher, Kathleen P. Mahoney & Brian Rose
Pages: 101-108
Published online: 18 May 2009
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Miscellany

Books in brief
Page: 109
Published online: 18 May 2009
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Editorial board
Page: ebi
Published online: 18 May 2009
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