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International Journal on Media Management
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Volume 10, Issue 4

International Journal on Media Management

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International Journal on Media Management, Volume 10, Issue 4 (2008)

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International Journal on Media Management, Volume 10, Issue 4 (2008)

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Original Articles

Article

Mass Media Displacement and Saturation

Jay Newell, Joseph J. Pilotta & John C. Thomas

Pages: 131-138

Published online: 31 Oct 2008

AbstractforMass Media Displacement and Saturation | Full Text | References | PDF (126.5 KB)

1205 Views
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Article

Radio's Clutter Conundrum: Better Memory for Ads, Worse Attitudes Toward Stations

Robert F. Potter, Coy Callison, Todd Chambers & Aimee Edison

Pages: 139-147

Published online: 31 Oct 2008

AbstractforRadio's Clutter Conundrum: Better Memory for Ads, Worse Attitudes Toward Stations | Full Text | References | PDF (165 KB)

148 Views
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Article

Factors Influencing the Adoption of HD Radio™ by Local Radio Station Managers

Clark F. Greer & Douglas A. Ferguson

Pages: 148-157

Published online: 31 Oct 2008

AbstractforFactors Influencing the Adoption of HD Radio™ by Local Radio Station Managers | Full Text | References | PDF (113.4 KB)

116 Views
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Article

Advertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective

Kartik Pashupati & Alice Kendrick

Pages: 158-178

Published online: 31 Oct 2008

AbstractforAdvertising Practitioner Perceptions of HDTV Advertising: A Diffusion of Innovations Perspective | Full Text | References | PDF (175.3 KB)

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Note From The Associate Editor

Editorial

Invisible on the Frontlines of the Media Revolution

C. Ann Hollifield

Pages: 179-183

Published online: 31 Oct 2008

First Page PreviewforInvisible on the Frontlines of the Media Revolution | Full Text | References | PDF (63 KB)

80 Views
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Note from the Editor

Editorial

Defining Media Management

Alan B. Albarran

Pages: 184-186

Published online: 31 Oct 2008

First Page PreviewforDefining Media Management | Full Text | References | PDF (47.1 KB)

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