International Journal on Media Management, Volume 14, Issue 2 (2012)

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International Journal on Media Management, Volume 14, Issue 2 (2012)

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Audience Research and Media Management

Invited Essays

Article
Audience Evolution and the Future of Audience Research
Philip M. Napoli
Pages: 79-97
Published online: 05 Jun 2012
AbstractforAudience Evolution and the Future of Audience Research | Full Text | References | PDF (199.6 KB)
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Article
Current Trends in U.S. Media Measurement Methods
David Gunzerath
Pages: 99-106
Published online: 05 Jun 2012
AbstractforCurrent Trends in U.S. Media Measurement Methods | Full Text | References | PDF (71.4 KB)
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Article
The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market
Horst Stipp
Pages: 107-119
Published online: 05 Jun 2012
AbstractforThe Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market | Full Text | References | PDF (93.6 KB)
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Research Articles

Article
Measuring Media Use Across Platforms: Evolving Audience Information Systems
Harsh Taneja & Utsav Mamoria
Pages: 121-140
Published online: 05 Jun 2012
AbstractforMeasuring Media Use Across Platforms: Evolving Audience Information Systems | Full Text | References | PDF (119.3 KB)
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Article
Audience Behavior in the Multi-Screen “Video-Verse”
Patricia F. Phalen & Richard V. Ducey
Pages: 141-156
Published online: 05 Jun 2012
AbstractforAudience Behavior in the Multi-Screen “Video-Verse” | Full Text | References | PDF (109.8 KB)
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Article
Capturing “Human Bandwidth”: A Multidimensional Model for Measuring Attention on Web Sites
Nan Zheng, Hsiang Iris Chyi & Kelly Kaufhold
Pages: 157-179
Published online: 05 Jun 2012
AbstractforCapturing “Human Bandwidth”: A Multidimensional Model for Measuring Attention on Web Sites | Full Text | References | PDF (295 KB)
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Call for Papers

Call for Papers
Pages: 181-182
Published online: 05 Jun 2012
CitationforCall for Papers | Full Text | PDF (46.2 KB)
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