International Journal on Media Management, Volume 6, Issue 1-2 (2004)

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International Journal on Media Management, Volume 6, Issue 1-2 (2004)

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Original Articles

Article
Editors' Note
Beat F. Schmid, Peter Glotz, Joachim Haes, Bozena I. Mierzejewska & Yingzi Xu
Page: 1
Published online: 22 Jun 2011
CitationforEditors' Note | PDF (27.7 KB)
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Article
Introduction: Traditional Media and the Internet: The Search for Viable Business Models
Sylvia M. Chan-Olmsted
Pages: 2-3
Published online: 22 Jun 2011
CitationforIntroduction: Traditional Media and the Internet: The Search for Viable Business Models | PDF (42.6 KB)
  • 392 Views
  • 9 CrossRef citations
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Article
Business Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry
Marc Fetscherin & Gerhard Knolmayer
Pages: 4-11
Published online: 22 Jun 2011
AbstractforBusiness Models for Content Delivery: An Empirical Analysis of the Newspaper and Magazine Industry | PDF (353.5 KB)
  • 1055 Views
  • 20 CrossRef citations
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Article
The Internet's Impact on Content Utilization Chains: An Exploratory Case Study on Leading Publishers in Germany
Bernd Schulze, Thomas Hess & Bernd Eggers
Pages: 12-22
Published online: 22 Jun 2011
AbstractforThe Internet's Impact on Content Utilization Chains: An Exploratory Case Study on Leading Publishers in Germany | PDF (1.1 MB)
  • 111 Views
  • 4 CrossRef citations
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Article
Traditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach
Castulus Kolo & Patrick Vogt
Pages: 23-35
Published online: 22 Jun 2011
AbstractforTraditional Media and Their Internet Spin-Offs: An Explorative Study on Key Levers for Online Success and the Impact of Offline Reach | PDF (811.9 KB)
  • 201 Views
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Article
Devising Video Distribution Strategies via the Internet: Focusing on Economic Properties of Video Products
Byeng-Hee Chang, Seung-Eun Lee & Yang-Hwan Lee
Pages: 36-45
Published online: 22 Jun 2011
AbstractforDevising Video Distribution Strategies via the Internet: Focusing on Economic Properties of Video Products | PDF (296.4 KB)
  • 147 Views
  • 7 CrossRef citations
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Article
The Evolution of Business Models and Marketing Strategies in the Music Industry
Valerie L. Vaccaro & Deborah Y. Cohn
Pages: 46-58
Published online: 22 Jun 2011
AbstractforThe Evolution of Business Models and Marketing Strategies in the Music Industry | PDF (234 KB)
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Article
Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles
Florian Stahl, Marc-Frederic Sch�fer & Wolfgang Maass
Pages: 59-66
Published online: 22 Jun 2011
AbstractforStrategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles | PDF (1.2 MB)
  • 597 Views
  • 15 CrossRef citations
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Article
Dayparting Online: Living Up to Its Potential?
Hans Beyers
Pages: 67-73
Published online: 22 Jun 2011
AbstractforDayparting Online: Living Up to Its Potential? | PDF (202.1 KB)
  • 117 Views
  • 15 CrossRef citations
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Article
Webcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States
Louisa Ha & Richard Ganahl
Pages: 74-87
Published online: 22 Jun 2011
AbstractforWebcasting Business Models of Clicks-and-Bricks and Pure-Play Media: A Comparative Study of Leading Webcasters in South Korea and the United States | PDF (442.7 KB)
  • 233 Views
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Article
Online Business Models in Greece and the United Kingdom: A Case of Specialist Versus Generic and Public Versus Privately Owned Online News Media
Alexandros Arampatzis
Pages: 88-101
Published online: 22 Jun 2011
AbstractforOnline Business Models in Greece and the United Kingdom: A Case of Specialist Versus Generic and Public Versus Privately Owned Online News Media | PDF (246.1 KB)
  • 199 Views
  • 7 CrossRef citations
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Article
Second Generation Net News: Interactivity and Information Accessibility in the Online Environment
Erik P. Bucy
Pages: 102-113
Published online: 22 Jun 2011
AbstractforSecond Generation Net News: Interactivity and Information Accessibility in the Online Environment | PDF (485.9 KB)
  • 577 Views
  • 55 CrossRef citations
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Article
The Failure of Project Eyeball: A Case of Product Overpricing or Market Overcrowding?
Marc Edge
Pages: 114-122
Published online: 22 Jun 2011
AbstractforThe Failure of Project Eyeball: A Case of Product Overpricing or Market Overcrowding? | PDF (180.3 KB)
  • 57 Views
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Article
Qualitative Media Measures: Newspaper Experiences
Bobby J. Calder & Edward C. Malthouse
Pages: 123-130
Published online: 22 Jun 2011
AbstractforQualitative Media Measures: Newspaper Experiences | PDF (137.4 KB)
  • 373 Views
  • 16 CrossRef citations
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Article
Regulatory Changes and Impacts on Media Management in the United States: A Look at Early Research
Alan B. Albarran & Kenneth D. Loomis
Pages: 131-138
Published online: 22 Jun 2011
AbstractforRegulatory Changes and Impacts on Media Management in the United States: A Look at Early Research | PDF (153.3 KB)
  • 66 Views
  • 4 CrossRef citations
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Article
Book Review: Blockbusters and Trade Wars: Popular Culture in a Globalized World
Nicola Simpson
Pages: 139-140
Published online: 22 Jun 2011
CitationforBook Review: Blockbusters and Trade Wars: Popular Culture in a Globalized World | PDF (53.8 KB)
  • 46 Views
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Article
Book Review: Economic and Financial Press: From the Beginnings to the First Oil Crisis
Reimar H. Mueller
Pages: 141-142
Published online: 22 Jun 2011
CitationforBook Review: Economic and Financial Press: From the Beginnings to the First Oil Crisis | PDF (48.9 KB)
  • 29 Views
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Article
Book Review: The Economics of Copyright: Developments in Research and Analysis
Carl Henning Reschke
Pages: 143-145
Published online: 22 Jun 2011
First Page PreviewforBook Review: The Economics of Copyright: Developments in Research and Analysis | PDF (70 KB)
  • 30 Views
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Article
Book Review: Strategic Responses to Media Market Changes
Bozena I. Mierzejewska
Page: 146
Published online: 22 Jun 2011
CitationforBook Review: Strategic Responses to Media Market Changes | PDF (36.7 KB)
  • 47 Views
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Article
Calendar of Events
Page: 147
Published online: 22 Jun 2011
CitationforCalendar of Events | PDF (27.2 KB)
  • 12 Views
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