Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 3 (1994)

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Journal of Pharmaceutical Marketing & Management, Volume 8, Issue 3 (1994)

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Original Article

Article
Rx-to-OTC
From Marketing Strategy to Public Policy
Mickey Smith
Page: 1
Published online: 04 Dec 2011
AbstractforRx-to-OTC | PDF (30.8 KB)
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Article
A Multidimensional Analysis of Physicians' Perceptions of Rx-to-OTC Switched Drug Products
Suresh Madhavan & Prasanna Gore
Pages: 3-28
Published online: 04 Dec 2011
AbstractforA Multidimensional Analysis of Physicians' Perceptions of Rx-to-OTC Switched Drug Products | References | PDF (650.3 KB)
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Article
Demographic and Health Locus of Control Influences on Nonprescription Drug Information Use Expectations
David R. Eppright & Isabella C.M. Cunningham
Pages: 29-47
Published online: 04 Dec 2011
AbstractforDemographic and Health Locus of Control Influences on Nonprescription Drug Information Use Expectations | References | PDF (628.6 KB)
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Article
Ethnic Influences on Pharmacy Patronage
An Exploratory Study
Li-Chiun Daphne Hsiao & Ronald Hadsall
Pages: 49-67
Published online: 04 Dec 2011
AbstractforEthnic Influences on Pharmacy Patronage | References | PDF (585.3 KB)
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Article
An Exploratory Factor Analysis of Pharmacists' Drug Product Recommendations to Physicians for Panic Disorder Patients
Kent H. Summers, Sheryl L. Szeinbach, James H. Barnes & Judy K. Freeman
Pages: 69-83
Published online: 04 Dec 2011
AbstractforAn Exploratory Factor Analysis of Pharmacists' Drug Product Recommendations to Physicians for Panic Disorder Patients | References | PDF (450.2 KB)
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Article
Pharmacy Satisfaction with Drug Wholesaler Services
A Regional Study
Paul G. Grussing, Hind T. Hatoum & Gregory Zaborniak
Pages: 85-111
Published online: 04 Dec 2011
AbstractforPharmacy Satisfaction with Drug Wholesaler Services | References | PDF (676.4 KB)
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Article
BOOK REVIEW
Harold J. Segal
Pages: 113-114
Published online: 04 Dec 2011
AbstractforBOOK REVIEW | PDF (48.9 KB)
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