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Volume 16, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 16, Issue 3 (2006)

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Marketing Education Review, Volume 16, Issue 3 (2006)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Volume 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Vol 2, 1992 Vol 1, 1990-1991

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Article

From the Editor

Pookie Sautter (Editor, Marketing Education Review)

Page: v

Published online: 12 Oct 2015

CitationforFrom the Editor | PDF (60.9 KB)

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From the Executive Editor

Buddy LaForge

Page: vi

Published online: 12 Oct 2015

CitationforFrom the Executive Editor | PDF (104.1 KB)

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Article

Irony and Ivory: A View from the Tower

Page: 0

Published online: 12 Oct 2015

CitationforIrony and Ivory: A View from the Tower

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An Essay on Wisdom in the Teaching Evaluation Process

Lawrence B. Chonko

Pages: 1-13

Published online: 12 Oct 2015

AbstractforAn Essay on Wisdom in the Teaching Evaluation Process | PDF (1.6 MB)

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Article

Innovative Marketing Education

Chuck Tomkovick

Page: 14

Published online: 12 Oct 2015

CitationforInnovative Marketing Education | PDF (78.2 KB)

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Article

Using Innovations in Student Teaming to Leverage Crossfunctional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core

Frédéric F. Brunei & Jonathan D. Hibbard

Pages: 15-23

Published online: 12 Oct 2015

AbstractforUsing Innovations in Student Teaming to Leverage Crossfunctional and Marketing Learning: Evidence from a Fully Integrated Undergraduate Core | References | PDF (1,021.4 KB)

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Article

The Development of a Marketing Self-Efficacy Scale: An Assessment of Reliability and Construct Validity

Carlyle Farrell

Pages: 25-34

Published online: 12 Oct 2015

AbstractforThe Development of a Marketing Self-Efficacy Scale: An Assessment of Reliability and Construct Validity | References | PDF (1,002.5 KB)

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Article

Case and Experiential Learning Methods

Bud Clarke

Page: 35

Published online: 12 Oct 2015

CitationforCase and Experiential Learning Methods | PDF (104 KB)

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Article

The Pedagogical Efficacy of a Sales Management Simulation

Robert W. Cook & Cathy Owens Swift

Pages: 37-46

Published online: 12 Oct 2015

AbstractforThe Pedagogical Efficacy of a Sales Management Simulation | References | PDF (1.2 MB)

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Article

Marketing Educator Topics

Scott D. Johnson (Professor of Marketing and Dean)

Page: 47

Published online: 12 Oct 2015

CitationforMarketing Educator Topics | PDF (98.8 KB)

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Article

On Different Teaching Delivery Methods: What Happens to Instructor Course Evaluations?

Alma Mintu-Wimsatt, Kendra Ingram, Mary Anne Milward & Courtney Russ

Pages: 49-57

Published online: 12 Oct 2015

AbstractforOn Different Teaching Delivery Methods: What Happens to Instructor Course Evaluations? | References | PDF (1.2 MB)

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Article

A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics

Michael Jay Polonsky & Paul Whitelaw

Pages: 59-72

Published online: 12 Oct 2015

AbstractforA Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics | References | PDF (1.7 MB)

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Article

Ivory Tower or Real World: Do Educators and Practitioners See the Same World?

Matti Aistrich, Massoud M. Saghafi & Don Sciglimpaglia

Pages: 73-80

Published online: 12 Oct 2015

AbstractforIvory Tower or Real World: Do Educators and Practitioners See the Same World? | References | PDF (1.1 MB)

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Article

Marketing Education in a Digital World

R. M. Unni

Page: 81

Published online: 12 Oct 2015

CitationforMarketing Education in a Digital World | PDF (36.6 KB)

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Article

Data in the Palm of Your Hand

Sue Y. McGorry

Pages: 83-90

Published online: 12 Oct 2015

AbstractforData in the Palm of Your Hand | References | PDF (1.1 MB)

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DEVELOPING WHAT CAN’T BE TAUGHT: CREATING AN EFFECTIVE PORTFOLIO OF STUDENT OUTCOMES THROUGH A STUDENT-RUN DIGITAL MARKETING AGENCY

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Marketing Education Review (Vol.16, Iss.3, 2006)

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