Marketing Education Review, Volume 20, Issue 3 (2010)

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Marketing Education Review, Volume 20, Issue 3 (2010)

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Original Article

From the Editors
K. Douglas Hoffman & Kevin J. Shanahan
Pages: 185-186
Published online: 08 Dec 2014
CitationforFrom the Editors | PDF (422.6 KB)
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The Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning
Joel R. Evans
Pages: 187-202
Published online: 08 Dec 2014
AbstractforThe Role, Development, and Implementation of a Marketing Knowledge base as a Tool in the Enhancement and Assessment of Student Learning | References | PDF (676 KB)
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Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs
Earl D. Honeycutt, Shawn T. Thelen & John B. Ford
Pages: 203-214
Published online: 08 Dec 2014
AbstractforEvaluating and Motivating Faculty Performance: Challenges for Marketing Chairs | References | PDF (521.5 KB)
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A Study of Journal Publication Patterns of Marketing Faculty
James Talaga & Swee-Lim Chia
Pages: 215-228
Published online: 08 Dec 2014
AbstractforA Study of Journal Publication Patterns of Marketing Faculty | References | PDF (719.6 KB)
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Ranking Marketing Journals Using the Search Engine Google Scholar
Mourad Touzani & Salim Moussa
Pages: 229-247
Published online: 08 Dec 2014
AbstractforRanking Marketing Journals Using the Search Engine Google Scholar | References | PDF (582.5 KB)
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Promoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise
Stephen F. Pirog III
Pages: 249-254
Published online: 08 Dec 2014
AbstractforPromoting Statistical Analysis in the Marketing Curriculum: A Conjoint Analysis Exercise | References | PDF (520.5 KB)
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An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self-Identity as a Critical Thinker
Kevin Celuch, Irina Kozlenkova & Gary Black
Pages: 255-264
Published online: 08 Dec 2014
AbstractforAn Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self-Identity as a Critical Thinker | References | PDF (538.1 KB)
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Strategic Teaching for Active Learning
Timothy R. Graeff
Pages: 265-278
Published online: 08 Dec 2014
AbstractforStrategic Teaching for Active Learning | References | PDF (655.1 KB)
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Index to Volume 20 of Marketing Education Review
Pages: 279-280
Published online: 08 Dec 2014
CitationforIndex to Volume 20 of Marketing Education Review | PDF (437.1 KB)
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