Marketing Education Review, Volume 32, Issue 1 (2022)

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Marketing Education Review, Volume 32, Issue 1 (2022)

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Editorial

Editorial
EDITORIAL
Seung Hwan (Mark) Lee
Pages: 1-2
Published online: 12 Jan 2022
CitationforEDITORIAL | Full Text | PDF (141.8 KB) | EPUB
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Articles

Article
Experiential Learning: A Study of Simulations as a Pedagogical Tool
Debra A. Laverie, Ashley Hass & Corky Mitchell
Pages: 3-17
Published online: 29 Nov 2020
AbstractforExperiential Learning: A Study of Simulations as a Pedagogical Tool | Full Text | References | PDF (3.2 MB) | EPUB
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Article
THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS
George D. Deitz, Alexa K. Fox & Joseph D. Fox
Pages: 18-32
Published online: 02 Aug 2021
AbstractforTHE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS | Full Text | References | PDF (814.1 KB) | EPUB
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Article
LEARNING STYLES IN GROUP COMPOSITION: EVIDENCE FROM A MARKETING SIMULATION
Piotr Kwiatek, Stavros Papakonstantinidis, Marsela Thanasi-Boçe & Emira Limani
Pages: 33-44
Published online: 11 Jul 2021
AbstractforLEARNING STYLES IN GROUP COMPOSITION: EVIDENCE FROM A MARKETING SIMULATION | Full Text | References | PDF (887.2 KB) | EPUB
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Article
DO POINTS MATTER? THE EFFECTS OF GAMIFICATION ACTIVITIES WITH AND WITHOUT POINTS ON STUDENT LEARNING AND ENGAGEMENT
Steven E. Koppitsch & Jeffrey Meyer
Pages: 45-53
Published online: 25 Feb 2021
AbstractforDO POINTS MATTER? THE EFFECTS OF GAMIFICATION ACTIVITIES WITH AND WITHOUT POINTS ON STUDENT LEARNING AND ENGAGEMENT | Full Text | References | PDF (432.9 KB) | EPUB
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Article
THE MANDATORY INTERNAL ROLE-PLAY SALES COMPETITION: EFFECTS ON CLASSROOM EFFICIENCY AND SALES CAREER INTENT
Aaron Johnson, M. Judi Billups & Amit Poddar
Pages: 54-64
Published online: 08 Apr 2021
AbstractforTHE MANDATORY INTERNAL ROLE-PLAY SALES COMPETITION: EFFECTS ON CLASSROOM EFFICIENCY AND SALES CAREER INTENT | Full Text | References | PDF (406.3 KB) | EPUB
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Article
Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations
Maryam Tofighi
Pages: 65-81
Published online: 21 Jan 2021
AbstractforDifferential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Evaluations | Full Text | References | PDF (470.1 KB) | EPUB | Supplemental
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Article
THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH?
Scott R. Cox, Mary Kay Rickard & Christopher M. Lowery
Pages: 82-93
Published online: 16 May 2021
AbstractforTHE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH? | Full Text | References | PDF (330.7 KB) | EPUB | Supplemental
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