Journal of Marketing Theory and Practice, Volume 10, Issue 4 (2002)

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Journal of Marketing Theory and Practice, Volume 10, Issue 4 (2002)

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Original Articles

Article
Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives
Michael H. Morris Ph.D, Minet Schindehutte Ph.D & Raymond W. LaForge Ph.D
Pages: 1-19
Published online: 07 Dec 2015
AbstractforEntrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives | References | PDF (746.6 KB)
  • 4665 Views
  • 352 CrossRef citations
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Article
The Influence of Choice Justification and Stimulus Meaningfulness on the Attraction Effect
Prashant Malaviya & K. Sivakumar
Pages: 20-29
Published online: 07 Dec 2015
AbstractforThe Influence of Choice Justification and Stimulus Meaningfulness on the Attraction Effect | References | PDF (350.5 KB)
  • 107 Views
  • 14 CrossRef citations
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Article
Salesperson and Sales Manager Perceptions of Salesperson Job Characteristics and Job Outcomes: A Perceptual Congruence Approach
Kenneth R. Evans, John L. Schlacter, Roberta J. Schultz, Dwayne D. Gremler, Michael Pass & William G. Wolfe
Pages: 30-44
Published online: 07 Dec 2015
AbstractforSalesperson and Sales Manager Perceptions of Salesperson Job Characteristics and Job Outcomes: A Perceptual Congruence Approach | References | PDF (704.1 KB)
  • 123 Views
  • 11 CrossRef citations
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Article
The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement
Thomas L. Baker, James B. Hunt & Lisa L. Scribner
Pages: 45-57
Published online: 07 Dec 2015
AbstractforThe Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement | References | PDF (525.4 KB)
  • 415 Views
  • 48 CrossRef citations
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Article
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand
Robert L. Underwood & Noreen M. Klein
Pages: 58-68
Published online: 07 Dec 2015
AbstractforPackaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand | References | PDF (437.8 KB)
  • 3506 Views
  • 205 CrossRef citations
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Article
Corporate Commitment to Quality of Life: Evidence from Company Mission Statements
Christie H. Amato & Louis H. Amato
Pages: 69-87
Published online: 07 Dec 2015
AbstractforCorporate Commitment to Quality of Life: Evidence from Company Mission Statements | References | PDF (849.2 KB)
  • 258 Views
  • 30 CrossRef citations
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