Journal of Marketing Theory and Practice, Volume 18, Issue 3 (2010)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Theory and Practice, Volume 18, Issue 3 (2010)

See all volumes and issues
Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Volume 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1993-1994
Download citations Download PDFs Download issue

Original Article

Social and Equity Inferences in Customers' Evaluation of Services
Kevin E. Voss & Fernando R. Jiménez
Pages: 219-232
Published online: 08 Dec 2014
AbstractforSocial and Equity Inferences in Customers' Evaluation of Services | References | PDF (576.1 KB)
  • 51 Views
  • 8 CrossRef citations
  • 0Altmetric
The Impact of Sales Failure on Attributions Made by "Resource-Challenged" and "Resource-Secure" Salespeople
Michael Mayo & Michael L. Mallin
Pages: 233-248
Published online: 08 Dec 2014
AbstractforThe Impact of Sales Failure on Attributions Made by "Resource-Challenged" and "Resource-Secure" Salespeople | References | PDF (574.6 KB)
  • 122 Views
  • 23 CrossRef citations
  • 0Altmetric
Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?
Christy Ashley, Mark Ligas & Arjun Chaudhuri
Pages: 249-262
Published online: 08 Dec 2014
AbstractforCan Hedonic Store Environments Help Retailers Overcome Low Store Accessibility? | References | PDF (621.7 KB)
  • 110 Views
  • 9 CrossRef citations
  • 0Altmetric
Accentuate the Positive: Elderly Responses to Health Communications
Rama K. Jayanti
Pages: 263-274
Published online: 08 Dec 2014
AbstractforAccentuate the Positive: Elderly Responses to Health Communications | References | PDF (538.8 KB)
  • 169 Views
  • 15 CrossRef citations
  • 0Altmetric
To Delight, or Not to Delight? This is the Question Service Firms Must Address
Donald C. Barnes, Michelle Bednarz Beauchamp & Cynthia Webster
Pages: 275-284
Published online: 08 Dec 2014
AbstractforTo Delight, or Not to Delight? This is the Question Service Firms Must Address | References | PDF (497.5 KB)
  • 225 Views
  • 58 CrossRef citations
  • 0Altmetric
Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?
Gerald Albaum, Catherine A. Roster, James Wiley, John Rossiter & Scott M. Smith
Pages: 285-294
Published online: 08 Dec 2014
AbstractforDesigning Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates? | References | PDF (546.7 KB)
  • 320 Views
  • 25 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

A theory of innovation diffusion: a simulation study
Chiquan Guo et al.
Article | Published online: 27 Jul 2024
Determinants of intention to use ChatGPT for obtaining shopping information
Mohammad Iranmanesh et al.
Article | Published online: 26 Jul 2024
The phenomenon of brand hate: a systematic literature review
Muhammad Taqi et al.
Article | Published online: 25 Jul 2024
The FAIR Framework of threats to data quality
Elizabeth J. Wilson et al.
Comment | Published online: 14 Jul 2024
View all latest articles