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Volume 19, Issue 2

Journal of Marketing Theory and Practice

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Cover image for Journal of Marketing Theory and Practice, Volume 19, Issue 2, 2011

Journal of Marketing Theory and Practice, Volume 19, Issue 2 (2011)

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Journal of Marketing Theory and Practice, Volume 19, Issue 2 (2011)

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Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Vol 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Volume 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1993-1994

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Original Article

From the Special Issue Guest Editors

Joe F. Hair, Christian M. Ringle & Marko Sarstedt

Pages: 135-138

Published online: 08 Dec 2014

First Page PreviewforFrom the Special Issue Guest Editors | PDF (435.7 KB)

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48 CrossRef citations
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PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle & Marko Sarstedt

Pages: 139-152

Published online: 08 Dec 2014

AbstractforPLS-SEM: Indeed a Silver Bullet | References | PDF (572 KB)

20681 Views
9613 CrossRef citations
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The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline

Michael Haenlein & Andreas M. Kaplan

Pages: 153-168

Published online: 08 Dec 2014

AbstractforThe Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline | References | PDF (624.7 KB)

175 Views
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Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach

Andreas Eggert & Murat Serdaroglu

Pages: 169-186

Published online: 08 Dec 2014

AbstractforExploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach | References | PDF (738.3 KB)

285 Views
32 CrossRef citations
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Integrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets

Antonio Navarro, Francisco J. Acedo, Fernando Losada & Emilio Ruzo

Pages: 187-204

Published online: 08 Dec 2014

AbstractforIntegrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets | References | PDF (697.4 KB)

178 Views
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Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt & Thomas Wuestefeld

Pages: 205-220

Published online: 08 Dec 2014

AbstractforDrivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry | References | PDF (853.7 KB)

2783 Views
109 CrossRef citations
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Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

Rolph E. Anderson & Srinivasan Swaminathan

Pages: 221-234

Published online: 08 Dec 2014

AbstractforCustomer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach | References | PDF (594.6 KB)

1619 Views
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Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Stefan Hoffmann, Robert Mai & Maria Smirnova

Pages: 235-252

Published online: 08 Dec 2014

AbstractforDevelopment and Validation of a Cross-Nationally Stable Scale of Consumer Animosity | References | PDF (680.1 KB)

521 Views
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