Browse
We’re here to help

Find guidance on Author Services

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Marketing Theory and Practice
List of Issues
Volume 23, Issue 3

Journal of Marketing Theory and Practice

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

About this journalAbout

Latest articles
Current issue
All volumes & issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Journal of Marketing Theory and Practice, Volume 23, Issue 3 (2015)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Theory and Practice, Volume 23, Issue 3 (2015)

See all volumes and issues

Vol 32, 2024 Vol 31, 2023 Vol 30, 2022 Vol 29, 2021 Vol 28, 2020 Vol 27, 2019 Vol 26, 2018 Vol 25, 2017 Vol 24, 2016 Volume 23, 2015 Vol 22, 2014 Vol 21, 2013 Vol 20, 2012 Vol 19, 2011 Vol 18, 2010 Vol 17, 2009 Vol 16, 2008 Vol 15, 2007 Vol 14, 2006 Vol 13, 2005 Vol 12, 2004 Vol 11, 2003 Vol 10, 2002 Vol 9, 2001 Vol 8, 2000 Vol 7, 1999 Vol 6, 1998 Vol 5, 1997 Vol 4, 1996 Vol 3, 1995 Vol 2, 1993-1994

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Original Articles

Article

Integrating Identity and Consumption: An Identity Investment Theory

Scott A. Thompson & James M. Loveland

Pages: 235-253

Published online: 09 Jun 2015

AbstractforIntegrating Identity and Consumption: An Identity Investment Theory | Full Text | References | PDF (306.7 KB)

2688 Views
8 CrossRef citations
0Altmetric

Article

A Cross-Cultural Comparison of Business Complaint Management Expectations

Stephan C. Henneberg, Thorsten Gruber, Alexander Reppel, Peter Naudé, Bahar Ashnai, Frank Huber & Ilma Nur Chowdhury

Pages: 254-271

Published online: 09 Jun 2015

AbstractforA Cross-Cultural Comparison of Business Complaint Management Expectations | Full Text | References | PDF (351.2 KB)

589 Views
8 CrossRef citations
0Altmetric

Article

Victim Intervention Marketing: An Application of Social Activist Marketing in Opposition to Human Trafficking

Vernon Murray, Sherry Dingman, Julia Porter & Maria Otte

Pages: 272-286

Published online: 09 Jun 2015

AbstractforVictim Intervention Marketing: An Application of Social Activist Marketing in Opposition to Human Trafficking | Full Text | References | PDF (599.4 KB)

280 Views
3 CrossRef citations
0Altmetric

Article

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno & Raquel Castaño

Pages: 287-302

Published online: 09 Jun 2015

AbstractforGreen Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy | Full Text | References | PDF (209.6 KB)

1144 Views
43 CrossRef citations
0Altmetric

Article

Positive and Negative Social Reactions to Salesperson Deviance

Bryan W. Hochstein, Leff Bonney & Melissa Clark

Pages: 303-320

Published online: 09 Jun 2015

AbstractforPositive and Negative Social Reactions to Salesperson Deviance | Full Text | References | PDF (265.9 KB)

303 Views
7 CrossRef citations
0Altmetric

Article

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

William T. Neese & Jeffrey J. Haynie

Pages: 321-337

Published online: 09 Jun 2015

AbstractforThe Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market | Full Text | References | PDF (425 KB)

637 Views
9 CrossRef citations
0Altmetric

Research Note

Article

Delighting Baby Boomers and Millennials: Factors that Matter Most

Michelle Bednarz Beauchamp & Donald C. Barnes

Pages: 338-350

Published online: 09 Jun 2015

AbstractforDelighting Baby Boomers and Millennials: Factors that Matter Most | Full Text | References | PDF (162.6 KB)

1891 Views
39 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

A theory of innovation diffusion: a simulation study

Chiquan Guo et al.

Article | Published online: 27 Jul 2024

Determinants of intention to use ChatGPT for obtaining shopping information

Mohammad Iranmanesh et al.

Article | Published online: 26 Jul 2024

The phenomenon of brand hate: a systematic literature review

Muhammad Taqi et al.

Article | Published online: 25 Jul 2024

The FAIR Framework of threats to data quality

Elizabeth J. Wilson et al.

Comment | Published online: 14 Jul 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Marketing Theory and Practice (Vol.23, Iss.3, 2015)

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?