European Sport Management Quarterly, Volume 11, Issue 1 (2011)

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European Sport Management Quarterly, Volume 11, Issue 1 (2011)

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EDITORIAL

Editorial
A Special Thank You to Our Guest Reviewers of 2010
Marijke Taks
Pages: 1-3
Published online: 13 Feb 2011
First Page PreviewforA Special Thank You to Our Guest Reviewers of 2010 | Full Text | PDF (104 KB)
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ARTICLES

Article
The Demand for Sports and Recreational Services: Empirical Evidence from Germany
Tim Pawlowski & Christoph Breuer
Pages: 5-34
Published online: 13 Feb 2011
AbstractforThe Demand for Sports and Recreational Services: Empirical Evidence from Germany | Full Text | References | PDF (321.2 KB)
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Article
New Sport Teams and the Development of Brand Community
Nigel Grant, Bob Heere & Geoff Dickson
Pages: 35-54
Published online: 13 Feb 2011
AbstractforNew Sport Teams and the Development of Brand Community | Full Text | References | PDF (207.4 KB)
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Article
Signaling through the 2008 Beijing Olympics—Using Mega Sport Events to Change the Perception and Image of the Host
Holger Preuss & Christian Alfs
Pages: 55-71
Published online: 13 Feb 2011
AbstractforSignaling through the 2008 Beijing Olympics—Using Mega Sport Events to Change the Perception and Image of the Host | Full Text | References | PDF (319.3 KB)
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Article
Do Fans Want Their Team to be Competitive in the Short-Term (the Next Game) or the Long-Term (the Full Season), and Does the Answer Affect Management Decisions?
Norm O'Reilly, John Nadeau & Alan Kaplan
Pages: 73-86
Published online: 13 Feb 2011
AbstractforDo Fans Want Their Team to be Competitive in the Short-Term (the Next Game) or the Long-Term (the Full Season), and Does the Answer Affect Management Decisions? | Full Text | References | PDF (297.5 KB)
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BOOK REVIEW

Book Review
Sport and Tourism: Globalization, Mobility and Identity
Richard Shipway
Pages: 87-89
Published online: 13 Feb 2011
First Page PreviewforSport and Tourism: Globalization, Mobility and Identity | Full Text | References | PDF (118.7 KB)
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