Journal of Global Scholars of Marketing Science, Volume 30, Issue 2 (2020)

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Journal of Global Scholars of Marketing Science, Volume 30, Issue 2 (2020)

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Articles

Article
Fit in cause-related marketing: An integrative retrospective
John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen & Paul R. Messinger
Pages: 105-114
Published online: 14 Jun 2019
AbstractforFit in cause-related marketing: An integrative retrospective | Full Text | References | PDF (933.4 KB) | EPUB
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Article
Preventing brand name blunders in doing business across cultures: Theory and research
David W. Pan, Alan J. Pan, Berna Mutlu & David Rylander
Pages: 115-146
Published online: 07 Feb 2020
AbstractforPreventing brand name blunders in doing business across cultures: Theory and research | Full Text | References | PDF (2.9 MB) | EPUB
  • 349 Views
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Article
Religiosity and consumer decision making styles of young Indian Muslim consumers
Tajamul Islam & Uma Chandrasekaran
Pages: 147-169
Published online: 10 Feb 2020
AbstractforReligiosity and consumer decision making styles of young Indian Muslim consumers | Full Text | References | PDF (2.2 MB) | EPUB
  • 571 Views
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Article
Materialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self
Jingyi Duan
Pages: 170-187
Published online: 11 Feb 2020
AbstractforMaterialism and purchase-evoked happiness: A moderated mediation model of purchase type and purchase’s impact on self | Full Text | References | PDF (1.5 MB) | EPUB
  • 717 Views
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Article
Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement
Jay Trivedi
Pages: 188-209
Published online: 21 Feb 2020
AbstractforEffect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement | Full Text | References | PDF (1.6 MB) | EPUB
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