International Journal of Advertising, Volume 10, Issue 1 (1991)

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International Journal of Advertising, Volume 10, Issue 1 (1991)

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Editorials

Editorial
Editorial
Karin Newman
Page: ii
Published online: 02 Mar 2015
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Original Articles

Article
Promotion in the Heroin Market and Public Policy Issues
Shaheen Borna
Pages: 1-11
Published online: 02 Mar 2015
AbstractforPromotion in the Heroin Market and Public Policy Issues | References | PDF (863.7 KB)
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Article
The Links Between Objectives and Function in Organizational Sponsorship
Barry Witcher, J. Gordon Craigen, Dennis Culligan & Andrew Harvey
Pages: 13-33
Published online: 02 Mar 2015
AbstractforThe Links Between Objectives and Function in Organizational Sponsorship | References | PDF (791.3 KB)
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Article
The Role of Sponsorship in the Marketing Communications Mix
Tony Meenaghan
Pages: 35-47
Published online: 02 Mar 2015
AbstractforThe Role of Sponsorship in the Marketing Communications Mix | References | PDF (654.8 KB)
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Article
The Single European Market: National or Euro-Brands?
Alan Wolfe
Pages: 49-58
Published online: 02 Mar 2015
AbstractforThe Single European Market: National or Euro-Brands? | PDF (596.6 KB)
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Article
Lifestyle and Demographic Influences on Females' Consumption of Alcoholic Beverages
William C. Lesch, Siu Hung Luk & Thomas L. Leonard
Pages: 59-78
Published online: 02 Mar 2015
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Article
Legislation Passed By The European Community Which Directly Affects Advertising
Pages: 79-87
Published online: 02 Mar 2015
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Article
About the Authors
Pages: 89-90
Published online: 02 Mar 2015
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Book Reviews

Book Review
Book Reviews
Andrew McCall (Sponsorship Manager of Yorkshire Television) & Aubrey Wilson
Pages: 91-93
Published online: 02 Mar 2015
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Original Articles

Article
Notes for Contributors
Page: 94
Published online: 02 Mar 2015
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