International Journal of Advertising, Volume 40, Issue 1 (2021)

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International Journal of Advertising, Volume 40, Issue 1 (2021)

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Icoria Special Issue ; Guest editors: Sara Rosengren and Martin Eisend

Editorial

Editorial
Full disclosure: advertising is more than meets the eye
Sara Rosengren & Martin Eisend
Pages: 1-4
Published online: 16 Mar 2021
First Page PreviewforFull disclosure: advertising is more than meets the eye | Full Text | References | PDF (212.5 KB) | EPUB
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Articles

Article
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
Ines Spielvogel, Brigitte Naderer & Jörg Matthes
Pages: 5-25
Published online: 22 Jun 2020
AbstractforDisclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
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Open Access
Article
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Sophie C. Boerman, Tina Tessitore & Céline M. Müller
Pages: 26-48
Published online: 08 Jun 2020
AbstractforLong-term effects of brand placement disclosure on persuasion knowledge and brand responses | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Effects of different sponsorship disclosure message types on consumers’ trust and attitudes
Alexander Pfeuffer & Jisu Huh
Pages: 49-80
Published online: 20 Aug 2020
AbstractforEffects of different sponsorship disclosure message types on consumers’ trust and attitudes | Full Text | References | PDF (2.3 MB) | EPUB
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Article
Persuasive effects in social media: the case of envy
Camille Singh & Lawrence Ang
Pages: 81-105
Published online: 28 Oct 2020
AbstractforPersuasive effects in social media: the case of envy | Full Text | References | PDF (2.8 MB) | EPUB
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Article
It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Brigitte Naderer, Jörg Matthes & Simone Bintinger
Pages: 106-123
Published online: 20 Jul 2020
AbstractforIt is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation | Full Text | References | PDF (1.5 MB) | EPUB
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Article
A first step in unraveling synced advertising effectiveness
Claire M. Segijn & Hilde A. M. Voorveld
Pages: 124-143
Published online: 12 Jun 2020
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