International Journal of Advertising, Volume 43, Issue 6 (2024)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 43, Issue 6 (2024)

See all volumes and issues
Volume 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Vol 38, 2019 Vol 37, 2018 Vol 36, 2017 Vol 35, 2016 Vol 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Vol 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982
Download citations Download PDFs Download issue

Editorial

Editorial
Understanding podcast advertising: the need for more research
Charles R. Taylor
Pages: 931-932
Published online: 03 Jul 2024
CitationforUnderstanding podcast advertising: the need for more research | Full Text | References | PDF (160.2 KB) | EPUB
  • 194 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Research Articles

Article
Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes
Steffi De Jans, Liselot Hudders & Bram Constandt
Pages: 933-959
Published online: 17 May 2024
AbstractforAre gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes | Full Text | References | PDF (3.3 MB) | EPUB
  • 115 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability
Hilde A. M. Voorveld, Corine S. Meppelink & Sophie C. Boerman
Pages: 960-986
Published online: 12 Oct 2023
AbstractforConsumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
  • 4264 Views
  • 1 CrossRef citations
  • 0Altmetric
Open Access
Article
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs
Quan Xie, Sidharth Muralidharan & Steven M. Edwards
Pages: 987-1015
Published online: 27 Sep 2023
AbstractforWho will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs | Full Text | References | PDF (2.1 MB) | EPUB
  • 871 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention
Minjung Cho, Eunju Ko & Benjamin E. Borenstein
Pages: 1016-1038
Published online: 02 Feb 2024
AbstractforThe interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention | Full Text | References | PDF (2.5 MB) | EPUB
  • 479 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Music to the ears: the role of sonic branding in advertising
Elyria Kemp, Yoon-Na Cho, My Bui & Alex Kintzer
Pages: 1039-1059
Published online: 27 Oct 2023
AbstractforMusic to the ears: the role of sonic branding in advertising | Full Text | References | PDF (1.6 MB) | EPUB
  • 656 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
Rachel Esther Lim & Ji Mi Hong
Pages: 1060-1090
Published online: 06 Nov 2023
AbstractforIs unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response | Full Text | References | PDF (3.8 MB) | EPUB
  • 639 Views
  • 0 CrossRef citations
  • 0Altmetric

Perspectives

Comment
Sportswashing: exploiting sports to clean the dirty laundry
Lars Bergkvist & Heidi Skeiseid
Pages: 1091-1109
Published online: 24 Feb 2024
AbstractforSportswashing: exploiting sports to clean the dirty laundry | Full Text | References | PDF (1.5 MB) | EPUB
  • 2989 Views
  • 0 CrossRef citations
  • 0Altmetric
Open Access

Explore articles

Explore the most recently published articles

Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
Meda Mucundorfeanu et al.
Article | Published online: 22 Jul 2024
Open Access
Gerotranscendence: an explanatory variable for the boomer generation’s perception of senior models in advertising
Bénédicte Bourcier-Béquaert et al.
Article | Published online: 15 Jul 2024
How meaningless and substantive green claims jointly determine product environmental perceptions
Michael Jay Polonsky et al.
Article | Published online: 13 Jul 2024
Open Access
Understanding podcast advertising: the need for more research
Charles R. Taylor
Editorial | Published online: 3 Jul 2024
Free Access
View all latest articles