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The International Review of Retail, Distribution and Consumer Research
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Volume 8, Issue 4

The International Review of Retail, Distribution and Consumer Research

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The International Review of Retail, Distribution and Consumer Research, Volume 8, Issue 4 (1998)

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The International Review of Retail, Distribution and Consumer Research, Volume 8, Issue 4 (1998)

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Original Articles

Article

Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems

Bernhard S. Swoboda

Pages: 361-381

Published online: 15 Apr 2011

AbstractforConditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems | References | PDF (217.3 KB)

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Article

Customer recall of promotional displays at supermarket checkouts: arousal, memory and waiting in queues

Roger Bennett

Pages: 383-398

Published online: 15 Apr 2011

AbstractforCustomer recall of promotional displays at supermarket checkouts: arousal, memory and waiting in queues | References | PDF (130.5 KB)

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Article

Measuring retail productivity: monetary vs physical input measures

James Reardon & Irena Vida

Pages: 399-413

Published online: 15 Apr 2011

AbstractforMeasuring retail productivity: monetary vs physical input measures | References | PDF (121.7 KB)

104 Views
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Article

Optimization models for assessing marketing efficiency in multi-branch organizations

Antreas D. Athanassopoulos

Pages: 415-443

Published online: 15 Apr 2011

AbstractforOptimization models for assessing marketing efficiency in multi-branch organizations | References | PDF (229.5 KB)

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Article

Towards a framework for the study of franchising as an operating mode for international retail companies

Barry Quinn

Pages: 445-467

Published online: 15 Apr 2011

AbstractforTowards a framework for the study of franchising as an operating mode for international retail companies | References | PDF (175 KB)

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Book Reviews

Book Review

Book reviews

Pages: 469-473

Published online: 15 Apr 2011

First Page PreviewforBook reviews | PDF (53 KB)

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