Journal of Applied Communication Research, Volume 27, Issue 3 (1999)

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Journal of Applied Communication Research, Volume 27, Issue 3 (1999)

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Editorials

Editorial
Editorial policy
Page: 1
Published online: 21 May 2009
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Research reports

Short‐term effects of an anti‐marijuana media campaign targeting high sensation seeking adolescents
Michael T. Stephenson, Philip Palmgreen, Rick H. Hoyle, Lewis Donohew, Elizabeth Pugzles Lorch & Susan E. Colon
Pages: 175-195
Published online: 21 May 2009
AbstractforShort‐term effects of an anti‐marijuana media campaign targeting high sensation seeking adolescents | References | PDF (1.5 MB)
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Influence, beliefs, appraisals, and affect: A test of appraisal theory in a mediated context
Joseph N. Scudder
Pages: 196-216
Published online: 21 May 2009
AbstractforInfluence, beliefs, appraisals, and affect: A test of appraisal theory in a mediated context | References | PDF (1.4 MB)
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Exposing negative campaigning or enhancing advertising effects: An experimental study of adwatch effects on voters' evaluations of candidates and their ads
Lori Melton McKinnon & Lynda Lee Kaid
Pages: 217-236
Published online: 21 May 2009
AbstractforExposing negative campaigning or enhancing advertising effects: An experimental study of adwatch effects on voters' evaluations of candidates and their ads | References | PDF (1.3 MB)
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Exploring anti‐gang advertisements: Focus group discussions with gang members and at‐risk youth
Gage Chapel, Kristin M. Peterson & Roy Joseph
Pages: 237-257
Published online: 21 May 2009
AbstractforExploring anti‐gang advertisements: Focus group discussions with gang members and at‐risk youth | References | PDF (1.6 MB)
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Essay

Rethinking validity and reliability in content analysis
W. James Potter & Deborah Levine‐Donnerstein
Pages: 258-284
Published online: 21 May 2009
AbstractforRethinking validity and reliability in content analysis | References | PDF (2.1 MB)
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Miscellany

Editorial board
Page: ebi
Published online: 21 May 2009
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