Journal of Marketing Communications, Volume 14, Issue 2 (2008)

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Journal of Marketing Communications, Volume 14, Issue 2 (2008)

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Editorials

Editorial
Guest Editorial: Communicating Corporate Social Responsibility
Klement Podnar
Pages: 75-81
Published online: 19 Mar 2008
AbstractforGuest Editorial: Communicating Corporate Social Responsibility | Full Text | References | PDF (123 KB)
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Original Articles

Article
Value orientations and consumer expectations of Corporate Social Responsibility
Urša Golob, Marko Lah & Zlatko Jančič
Pages: 83-96
Published online: 19 Mar 2008
AbstractforValue orientations and consumer expectations of Corporate Social Responsibility | Full Text | References | PDF (179.5 KB)
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Article
The ‘Catch 22’ of communicating CSR: Findings from a Danish study
Mette Morsing, Majken Schultz & Kasper Ulf Nielsen
Pages: 97-111
Published online: 19 Mar 2008
AbstractforThe ‘Catch 22’ of communicating CSR: Findings from a Danish study | Full Text | References | PDF (351 KB)
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Article
Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory
Lorraine Sweeney & Joseph Coughlan
Pages: 113-124
Published online: 19 Mar 2008
AbstractforDo different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory | Full Text | References | PDF (150.1 KB)
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Article
Corporate Social Responsibility website representations: A longitudinal study of internal and external self‐presentations
Debra Z. Basil & Jill Erlandson
Pages: 125-137
Published online: 19 Mar 2008
AbstractforCorporate Social Responsibility website representations: A longitudinal study of internal and external self‐presentations | Full Text | References | PDF (182.2 KB)
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Article
Online communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers
Andrea Insch
Pages: 139-153
Published online: 19 Mar 2008
AbstractforOnline communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers | Full Text | References | PDF (187.6 KB)
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Article
A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign
Gayle Kerr, Kim Johnston & Amanda Beatson
Pages: 155-169
Published online: 19 Mar 2008
AbstractforA framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign | Full Text | References | PDF (232.3 KB)
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