Journal of Marketing Communications, Volume 21, Issue 3 (2015)

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Journal of Marketing Communications, Volume 21, Issue 3 (2015)

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Articles

Article
Visualizing CSR: A visual framing analysis of US multinational companies
Maria M. Garcia & Keith Greenwood
Pages: 167-184
Published online: 07 Feb 2013
AbstractforVisualizing CSR: A visual framing analysis of US multinational companies | Full Text | References | PDF (133.3 KB)
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Article
The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation
Derina Holtzhausen & Jami Fullerton
Pages: 185-198
Published online: 11 Jan 2013
AbstractforThe 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation | Full Text | References | PDF (110.7 KB)
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Article
Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?
Chris Chapleo
Pages: 199-209
Published online: 06 Feb 2013
AbstractforBrand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building? | Full Text | References | PDF (101.2 KB)
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Article
Unintended effects of incentivizing consumers to recommend a favorite brand
George Anghelcev
Pages: 210-223
Published online: 17 Jan 2013
AbstractforUnintended effects of incentivizing consumers to recommend a favorite brand | Full Text | References | PDF (134.1 KB)
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Article
Tactical deception in covert selling: A persuasion knowledge perspective
Guang-Xin Xie, David M. Boush & Raymond R. Liu
Pages: 224-240
Published online: 19 Feb 2013
AbstractforTactical deception in covert selling: A persuasion knowledge perspective | Full Text | References | PDF (188.2 KB)
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