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Volume 27, Issue 1

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 27, Issue 1 (2021)

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Journal of Marketing Communications, Volume 27, Issue 1 (2021)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Volume 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Original Articles

Article

Blogging effects across supplier, retailer, and customer

Shantanu Prasad

Pages: 1-19

Published online: 30 Apr 2019

AbstractforBlogging effects across supplier, retailer, and customer | Full Text | References | PDF (1.3 MB) | EPUB

582 Views
3 CrossRef citations
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Article

Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

Cody T. Havard, Patrick Ferrucci & Timothy D. Ryan

Pages: 20-30

Published online: 27 May 2019

AbstractforDoes messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group | Full Text | References | PDF (370.5 KB) | EPUB

1412 Views
21 CrossRef citations
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Article

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Vibhas Amawate & Madhurima Deb

Pages: 31-52

Published online: 20 Jun 2019

AbstractforAntecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator | Full Text | References | PDF (1.5 MB) | EPUB

2371 Views
25 CrossRef citations
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Article

Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

Yaniv Gvili & Shalom Levy

Pages: 53-68

Published online: 21 Jun 2019

AbstractforConsumer engagement in sharing brand-related information on social commerce: the roles of culture and experience | Full Text | References | PDF (1.4 MB) | EPUB

1981 Views
39 CrossRef citations
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Article

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

Naa Amponsah Dodoo & Linwan Wu

Pages: 69-92

Published online: 02 Oct 2019

AbstractforRegulatory focus and choice: The impact of control perceptions on advertising effectiveness | Full Text | References | PDF (2.5 MB) | EPUB

604 Views
3 CrossRef citations
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Review Article

Online behavioral advertising: An integrative review

Kaan Varnali

Pages: 93-114

Published online: 17 Jun 2019

AbstractforOnline behavioral advertising: An integrative review | Full Text | References | PDF (1.5 MB) | EPUB

4892 Views
34 CrossRef citations
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Journal of Marketing Communications (Vol.27, Iss.1, 2021)

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