Journal of Marketing Communications, Volume 4, Issue 3 (1998)

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Journal of Marketing Communications, Volume 4, Issue 3 (1998)

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Editorials

Editorial
Editorial
Page: 129
Published online: 09 Dec 2010
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Original Articles

Article
Communications strategy? Strategy communication? Integrating different perspectives
Danny Moss & Gary Warnaby
Pages: 131-140
Published online: 09 Dec 2010
AbstractforCommunications strategy? Strategy communication? Integrating different perspectives | References | PDF (141.8 KB)
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Article
The relationship between public relations and marketing in excellent organizations: evidence from the IABC study
James E. Grunig & Larissa A. Grunig
Pages: 141-162
Published online: 09 Dec 2010
AbstractforThe relationship between public relations and marketing in excellent organizations: evidence from the IABC study | References | PDF (319.8 KB)
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Article
A benchmarked assessment of the strategic management of corporate communications
Craig S. Fleisher
Pages: 163-176
Published online: 09 Dec 2010
AbstractforA benchmarked assessment of the strategic management of corporate communications | References | PDF (195.1 KB)
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Article
Locating marketing within the corporate communication managing system
Richard J. Varey
Pages: 177-190
Published online: 09 Dec 2010
AbstractforLocating marketing within the corporate communication managing system | References | PDF (184.7 KB)
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