Journal of Marketing Communications, Volume 8, Issue 2 (2002)

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Journal of Marketing Communications, Volume 8, Issue 2 (2002)

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Original Articles

Article
To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines
Janet Hoek & Philip Gendall
Pages: 71-85
Published online: 10 Jan 2011
AbstractforTo have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines | References | PDF (169.1 KB)
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Article
Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks
Ioanna Papasolomou-Doukakis
Pages: 87-100
Published online: 10 Jan 2011
AbstractforInternal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks | References | PDF (165.6 KB)
  • 390 Views
  • 15 CrossRef citations
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Article
Product placement in US and New Zealand television soap operas: an exploratory study
Simon J. Pervan & Brett A. S. Martin
Pages: 101-113
Published online: 10 Jan 2011
AbstractforProduct placement in US and New Zealand television soap operas: an exploratory study | References | PDF (162.4 KB)
  • 384 Views
  • 16 CrossRef citations
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Article
Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness
Micael Dahlén
Pages: 115-125
Published online: 10 Jan 2011
AbstractforThinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness | References | PDF (239.5 KB)
  • 293 Views
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Miscellany

8th International Conference on Corpor@te and M@rketing Communications (CMC)
Pages: 127-132
Published online: 10 Jan 2011
First Page Previewfor8th International Conference on Corpor@te and M@rketing Communications (CMC) | PDF (73.7 KB)
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