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ABSTRACT
Borrowing from computing via media art, we introduce the concept of ‘glitch’ pedagogy to insert unexpected tension into the marketing curriculum, offering learners a glimpse into the underlying ideological structures of neoliberal higher education and opening up spaces of resistance and affirmation. We draw on neoliberal, marketised educational discourses and the bureaucratic systems they engender to illustrate glitches within the employability agenda, providing students conceptual space to leverage the contradictions and inequalities implicit in this agenda. As a genre of post-critical pedagogy, we argue that glitch pedagogy can move us beyond some of the noted dualisms of critical pedagogy to recognise the complexity of students’ emotional investments, in particular socio-cultural and political positions by way of affective relations.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1. See Kanye West’s 2009 video Welcome to Heartbreak which co-opts glitch into a finely tuned, very slick style fit for mainstream media.
Additional information
Notes on contributors
Chloe Preece
Dr Chloe Preece is Associate Professor in Marketing at ESCP Business School. Her research is focused on notions of social, cultural and economic value, primarily in the arts and creative industries. In studying these fields, Chloe takes a critical perspective to analyse the ideological assumptions which underpin markets.
Laryssa Whittaker
Dr Laryssa Whittaker is a Senior Audience Researcher with StoryFutures, an AHRC/Innovate UK-funded research centre based at Royal Holloway, University of London, which links creative companies with academic research in immersive technology. She has led a longitudinal youth audience study on home-use VR, and collaborates on multidisciplinary, mixed methods research supporting StoryFutures’ challenge projects and prototypes.