Journal of Strategic Marketing, Volume 1, Issue 4 (1993)

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Journal of Strategic Marketing, Volume 1, Issue 4 (1993)

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Original Articles

Article
Influence of strategic marketing decisions on the performance of foreign manufacturers in the US
Zoher E. Shipchandler, James S. Moore & Vern Terostra
Pages: 221-230
Published online: 20 Jul 2011
AbstractforInfluence of strategic marketing decisions on the performance of foreign manufacturers in the US | References | PDF (505.9 KB)
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Article
Flexible manufacturing and the organization's marketing practices
Judy A Siguaw & Earl D Honeycutt
Pages: 231-245
Published online: 20 Jul 2011
AbstractforFlexible manufacturing and the organization's marketing practices | References | PDF (773.4 KB)
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Article
The export performance of smaller firms: a multi-case study approach
Sylvie K. Chetty & R.T. Hamilton
Pages: 247-256
Published online: 20 Jul 2011
AbstractforThe export performance of smaller firms: a multi-case study approach | References | PDF (428.2 KB)
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Article
Strategic marketing by overseas firms in the UK – a comparative approach
Len Tiu. Wright
Pages: 257-270
Published online: 07 Jan 2011
AbstractforStrategic marketing by overseas firms in the UK – a comparative approach | References | PDF (758 KB)
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