Journal of Strategic Marketing, Volume 11, Issue 3 (2003)

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Journal of Strategic Marketing, Volume 11, Issue 3 (2003)

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Marketing Strategy: a history of the next decade

Miscellany

Editorial – Marketing Strategy: a history of the next decade
John M. Rudd & Robert Morgan
Pages: 161-164
Published online: 17 May 2010
First Page PreviewforEditorial – Marketing Strategy: a history of the next decade | PDF (36.1 KB)
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Making customers pay: measuring and managing customer risk and returns
Lynette Ryals
Pages: 165-175
Published online: 17 May 2010
AbstractforMaking customers pay: measuring and managing customer risk and returns | PDF (70.5 KB)
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Jazz and marketing planning
Noel Dennis & Michael Macaulay Dr
Pages: 177-185
Published online: 17 May 2010
AbstractforJazz and marketing planning | PDF (56.9 KB)
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Challenges in product adoption
Jonathan H Deacon, Michael Forrester & Suzanne Cole
Pages: 187-200
Published online: 17 May 2010
AbstractforChallenges in product adoption | PDF (83.1 KB)
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An examination of the consequences of market orientation in China
Riliang Qu & Christine T Ennew
Pages: 201-214
Published online: 17 May 2010
AbstractforAn examination of the consequences of market orientation in China | PDF (73.7 KB)
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