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Volume 21, Issue 3

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 21, Issue 3 (2013)

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Journal of Strategic Marketing, Volume 21, Issue 3 (2013)

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Editorial

Nigel Piercy & Carolyn Strong

Pages: 199-200

Published online: 14 Jun 2013

CitationforEditorial | Full Text | PDF (27.9 KB)

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Original Articles

Article

The viability of a second-mover's market win with higher brand equity

Seongsu Kim

Pages: 201-216

Published online: 05 Apr 2013

AbstractforThe viability of a second-mover's market win with higher brand equity | Full Text | References | PDF (114.3 KB)

295 Views
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Article

Competitive intelligence and other levers of brand performance

Luu Trong Tuan

Pages: 217-239

Published online: 03 Apr 2013

AbstractforCompetitive intelligence and other levers of brand performance | Full Text | References | PDF (155.5 KB)

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Article

Key decisions and changes in internationalization strategies: The case of smaller firms

Barbara Francioni, Fabio Musso & Demos Vardiabasis

Pages: 240-259

Published online: 17 May 2013

AbstractforKey decisions and changes in internationalization strategies: The case of smaller firms | Full Text | References | PDF (106.7 KB)

1074 Views
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Article

Consequences of customer advocacy

Sanjit Kumar Roy

Pages: 260-276

Published online: 17 May 2013

AbstractforConsequences of customer advocacy | Full Text | References | PDF (134.7 KB)

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Article

Market orientation in an emerging economy – Egypt

Samaa Taher M. Attia

Pages: 277-291

Published online: 07 May 2013

AbstractforMarket orientation in an emerging economy – Egypt | Full Text | References | PDF (98.5 KB)

508 Views
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Article

Turnaround of Harley Davidson – cult brand or strategic fit approach?

Arpita Agnihotri

Pages: 292-301

Published online: 19 Mar 2013

AbstractforTurnaround of Harley Davidson – cult brand or strategic fit approach? | Full Text | References | PDF (121.7 KB)

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