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Volume 22, Issue 1

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 22, Issue 1 (2014)

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Journal of Strategic Marketing, Volume 22, Issue 1 (2014)

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Editorial

Nigel Piercy & Carolyn Strong

Pages: 1-2

Published online: 14 Feb 2014

CitationforEditorial | Full Text | PDF (29.1 KB)

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Papers

Article

Generic, genuine, or completely new? Branding strategies to leverage new products

Kaleel Rahman & Charles S. Areni

Pages: 3-15

Published online: 28 Aug 2013

AbstractforGeneric, genuine, or completely new? Branding strategies to leverage new products | Full Text | References | PDF (130.7 KB)

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Article

Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation

Brian David Smith

Pages: 16-40

Published online: 27 Aug 2013

AbstractforCapturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation | Full Text | References | PDF (2.2 MB)

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Article

Brand orientation in small firms: an empirical test of the impact on brand performance

Saku Hirvonen & Tommi Laukkanen

Pages: 41-58

Published online: 18 Sep 2013

AbstractforBrand orientation in small firms: an empirical test of the impact on brand performance | Full Text | References | PDF (156.6 KB)

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Article

Sales force management practices in organizations with a supportive climate towards creativity

Leonidas A. Zampetakis

Pages: 59-72

Published online: 17 Jan 2014

AbstractforSales force management practices in organizations with a supportive climate towards creativity | Full Text | References | PDF (112.4 KB)

392 Views
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Article

A taxonomy of mobile phone consumers: insights for marketing managers

Lukman Aroean & Nina Michaelidou

Pages: 73-89

Published online: 23 Jan 2014

AbstractforA taxonomy of mobile phone consumers: insights for marketing managers | Full Text | References | PDF (223.6 KB)

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