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Volume 25, Issue 2

Journal of Strategic Marketing

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Journal of Strategic Marketing, Volume 25, Issue 2 (2017)

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Journal of Strategic Marketing, Volume 25, Issue 2 (2017)

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Special issue: Adding Value to Marketing Education: Best Practice Teaching in a Modern Education Environment. Guest editors: Carolyn Strong and Andrea Beetles

Editorial

Carolyn Strong & Andrea Beetles

Pages: 99-100

Published online: 02 Feb 2017

CitationforEditorial | Full Text | PDF (180 KB)

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Original Articles

Article

Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

Art T. Weinstein & Donovan A. McFarlane

Pages: 101-113

Published online: 03 Jun 2016

AbstractforCase study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program | Full Text | References | PDF (1.2 MB)

645 Views
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Article

Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors

Jodie Conduit, Carolin Plewa, Joanne Ho & Vinh Nhat Lu

Pages: 114-127

Published online: 03 Jun 2016

AbstractforFacilitating student interaction capabilities: the interplay of individual, group, and course-related factors | Full Text | References | PDF (909.1 KB)

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Article

Marketing education and the employability challenge

Deborah Anderson & Rebecca Lees

Pages: 128-137

Published online: 03 Jun 2016

AbstractforMarketing education and the employability challenge | Full Text | References | PDF (618.7 KB)

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Article

Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments

Douglas G. Carrie, Parizad Mulla, Andrew Patterson, Michelle Kilkolly-Proffit, Richard Brookes, Herbert Sima & Tom Agee

Pages: 138-151

Published online: 03 Jun 2016

AbstractforAdding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments | Full Text | References | PDF (984.3 KB)

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Article

Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?

Marion R. Burford & Kaye Chan

Pages: 152-163

Published online: 11 May 2016

AbstractforRefining a strategic marketing course: Is a ‘flip’ a good ‘fit’? | Full Text | References | PDF (749 KB)

551 Views
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Article

Motivational engagement in the marketing classroom: individual goal orientations and class climate

Tania Bucic & Linda J. Robinson

Pages: 164-177

Published online: 03 Jun 2016

AbstractforMotivational engagement in the marketing classroom: individual goal orientations and class climate | Full Text | References | PDF (882.2 KB)

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Journal of Strategic Marketing (Vol.25, Iss.2, 2017)

Special issue: Adding Value to Marketing Education: Best Practice Teaching in a Modern Education Environment. Guest editors: Carolyn Strong and Andrea Beetles

Special issue: Adding Value to Marketing Education: Best Practice Teaching in a Modern Education Environment. Guest editors: Carolyn Strong and Andrea Beetles

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