Journal of Strategic Marketing, Volume 29, Issue 8 (2021)

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Journal of Strategic Marketing, Volume 29, Issue 8 (2021)

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Research Article

Article
Customer value co-creation behaviors and service outcomes: insights from a transformative service
Samaneh Torkzadeh, Mohammadali Zolfagharian & Pramod Iyer
Pages: 635-657
Published online: 07 Jul 2020
AbstractforCustomer value co-creation behaviors and service outcomes: insights from a transformative service | Full Text | References | PDF (425.4 KB) | EPUB
  • 1038 Views
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Article
Addressing service failure and initiating service recovery in online platforms: literature review and research agenda
Manu C & Sreejesh S
Pages: 658-689
Published online: 26 Jun 2020
AbstractforAddressing service failure and initiating service recovery in online platforms: literature review and research agenda | Full Text | References | PDF (500 KB) | EPUB
  • 1090 Views
  • 5 CrossRef citations
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Article
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
Margurite Hook & Alicia Kulczynski
Pages: 690-705
Published online: 19 Jun 2020
AbstractforTake the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities | Full Text | References | PDF (530 KB) | EPUB
  • 1076 Views
  • 2 CrossRef citations
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Article
How can corporate heritage identity stewardship lead to brand ambidexterity?
Anthony Moussa & Virginie de Barnier
Pages: 706-721
Published online: 30 Jun 2020
AbstractforHow can corporate heritage identity stewardship lead to brand ambidexterity? | Full Text | References | PDF (518.8 KB) | EPUB
  • 436 Views
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Article
Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Ali Anwar, Narongsak (Tek) Thongpapanl & Abdul R. Ashraf
Pages: 722-742
Published online: 29 Jun 2020
AbstractforStrategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage | Full Text | References | PDF (901.6 KB) | EPUB
  • 1612 Views
  • 28 CrossRef citations
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