Journal of Strategic Marketing, Volume 31, Issue 5 (2023)

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Journal of Strategic Marketing, Volume 31, Issue 5 (2023)

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Research Article

Article
Shifting to phygital experience management with design science: a six-step method to manage customer journeys
Florence Jacob, Virginie Pez & Pierre Volle
Pages: 961-982
Published online: 16 Dec 2021
AbstractforShifting to phygital experience management with design science: a six-step method to manage customer journeys | Full Text | References | PDF (1.6 MB) | EPUB
  • 1243 Views
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Article
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis
Mona Afshardoost, Mohammad Sadegh Eshaghi & Jana Lay-Hwa Bowden
Pages: 983-1011
Published online: 30 Dec 2021
AbstractforInternal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis | Full Text | References | PDF (614.4 KB) | EPUB
  • 1573 Views
  • 3 CrossRef citations
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Article
Strategic choices of an MNE in an emerging market: the case of Perfetti Van Melle
Kiran Mahasuar
Pages: 1012-1028
Published online: 24 Jan 2022
AbstractforStrategic choices of an MNE in an emerging market: the case of Perfetti Van Melle | Full Text | References | PDF (477.1 KB) | EPUB
  • 1629 Views
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Article
Visual Search from the perspective of in-store exploration behavior: scale development and validation
Sohel Ahmed & Ding Hooi Ting
Pages: 1029-1052
Published online: 08 Feb 2022
AbstractforVisual Search from the perspective of in-store exploration behavior: scale development and validation | Full Text | References | PDF (1.4 MB) | EPUB
  • 396 Views
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Article
Strategic flexibility in small firms
Sandipan Sen, Katrina Savitskie, Raj V. Mahto, Sampath Kumar & Dmitry Khanin
Pages: 1053-1070
Published online: 08 Feb 2022
AbstractforStrategic flexibility in small firms | Full Text | References | PDF (449.1 KB) | EPUB
  • 768 Views
  • 5 CrossRef citations
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Article
Cancel culture and the consumer: A strategic marketing perspective
Natalya Saldanha, Rajendra Mulye & Kaleel Rahman
Pages: 1071-1086
Published online: 17 Feb 2022
AbstractforCancel culture and the consumer: A strategic marketing perspective | Full Text | References | PDF (623 KB) | EPUB
  • 13435 Views
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Article
Exploring the effects of status demotion in hierarchical loyalty programs
Shanta Banik
Pages: 1087-1106
Published online: 14 Mar 2022
AbstractforExploring the effects of status demotion in hierarchical loyalty programs | Full Text | References | PDF (512.6 KB) | EPUB
  • 185 Views
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Article
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Masoud Karami, Dave Crick & James M. Crick
Pages: 1107-1131
Published online: 21 Mar 2022
AbstractforNon-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance | Full Text | References | PDF (404.1 KB) | EPUB
  • 431 Views
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