Journal of Strategic Marketing, Volume 6, Issue 3 (1998)

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Journal of Strategic Marketing, Volume 6, Issue 3 (1998)

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Editorials

Editorial
Editorial
Pages: 167-169
Published online: 10 Jan 2011
First Page PreviewforEditorial | References | PDF (75 KB)
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Original Articles

Article
From transaction to relationship marketing: an investigation of managerial perceptions and practices
Nicole E. Coviello & Roderick J. Brodie
Pages: 171-186
Published online: 10 Jan 2011
AbstractforFrom transaction to relationship marketing: an investigation of managerial perceptions and practices | References | PDF (231.9 KB)
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Article
Some dangerous axioms of relationship marketing
Michael J. Saren & Nikolaos X. Tzokas
Pages: 187-196
Published online: 10 Jan 2011
AbstractforSome dangerous axioms of relationship marketing | References | PDF (160.4 KB)
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Article
Examining the impact of market-based strategy paradigms on marketing strategy
David W. Cravens
Pages: 197-208
Published online: 10 Jan 2011
AbstractforExamining the impact of market-based strategy paradigms on marketing strategy | References | PDF (189.6 KB)
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Article
Barriers to implementing relationship marketing: analysing the internal market-place
Nigel F. Piercy
Pages: 209-222
Published online: 10 Jan 2011
AbstractforBarriers to implementing relationship marketing: analysing the internal market-place | References | PDF (208.1 KB)
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Article
Investigating corporate strategies for supplier management in retailing companies- a framework for analysis
Uta Juttner & Helen Peck
Pages: 223-239
Published online: 10 Jan 2011
AbstractforInvestigating corporate strategies for supplier management in retailing companies- a framework for analysis | References | PDF (253 KB)
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Article
Word of mouth: understanding and managing referral marketing
Francis A. Buttle
Pages: 241-254
Published online: 10 Jan 2011
AbstractforWord of mouth: understanding and managing referral marketing | References | PDF (228 KB)
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