Journal of Media Business Studies, Volume 11, Issue 4 (2014)

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Journal of Media Business Studies, Volume 11, Issue 4 (2014)

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Original Articles

Article
Relationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison
Miao Guo
Pages: 1-26
Published online: 16 Mar 2015
AbstractforRelationship Marketing in an Online Social Media Context: Newspaper Versus Television Brand Websites Comparison | References | PDF (267.4 KB)
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Article
Media Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use
Jay Newell, Ulrike Genschel & Ni Zhang
Pages: 27-50
Published online: 16 Mar 2015
AbstractforMedia Discontinuance: Modeling the Diffusion “S” Curve to Declines in Media Use | References | PDF (610.3 KB)
  • 189 Views
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Article
Corporate Political Strategies Related to Decisions of European Competition Commission on Regulatory Issues in the European Telecommunications Industry
Hans van Kranenburg & Tristan Ross
Pages: 51-66
Published online: 16 Mar 2015
AbstractforCorporate Political Strategies Related to Decisions of European Competition Commission on Regulatory Issues in the European Telecommunications Industry | References | PDF (114.3 KB)
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Article
Tools, Building Blocks, and Rewards: Traditional Media Organizations Learn to Engage with Productive Audiences
Patrik Wikström
Pages: 67-89
Published online: 16 Mar 2015
AbstractforTools, Building Blocks, and Rewards: Traditional Media Organizations Learn to Engage with Productive Audiences | References | PDF (154.3 KB)
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