Journal of Media Business Studies, Volume 15, Issue 2 (2018)

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Journal of Media Business Studies, Volume 15, Issue 2 (2018)

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Original Articles

Article
Digitisation, internationalisation, and changing business models in local media markets: an analysis of commercial media’s perceptions on challenges ahead
Karen Donders, Gunn Enli, Tim Raats & Trine Syvertsen
Pages: 89-107
Published online: 03 May 2018
AbstractforDigitisation, internationalisation, and changing business models in local media markets: an analysis of commercial media’s perceptions on challenges ahead | Full Text | References | PDF (1.3 MB)
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Article
Cannibalisation effects in the early market stage of e-books – an analysis of the German book market
Tim Prostka, Edlira Shehu & Michel Clement
Pages: 108-126
Published online: 14 Jun 2018
AbstractforCannibalisation effects in the early market stage of e-books – an analysis of the German book market | Full Text | References | PDF (1.3 MB)
  • 521 Views
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Article
Connecting with audiences in new markets: Netflix´s Twitter strategy in Spain
Erika Fernández Gómez & Juan Martín Quevedo
Pages: 127-146
Published online: 31 May 2018
AbstractforConnecting with audiences in new markets: Netflix´s Twitter strategy in Spain | Full Text | References | PDF (1.6 MB)
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Article
Assimilatory hybrid masculinity in Indian editions of global men’s lifestyle magazines: the production process
Suman Mishra
Pages: 147-168
Published online: 11 Jun 2018
AbstractforAssimilatory hybrid masculinity in Indian editions of global men’s lifestyle magazines: the production process | Full Text | References | PDF (1.4 MB)
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