Journal of Current Issues & Research in Advertising, Volume 14, Issue 2 (1992)

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Journal of Current Issues & Research in Advertising, Volume 14, Issue 2 (1992)

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Miscellany

From the Editors
James H. Leigh & Claude R. Martin Jr.
Page: vi
Published online: 08 May 2012
CitationforFrom the Editors | PDF (101 KB)
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Original Articles

Article
Advances in Political Advertising Research: A Progression from if to When
Ronald J. Faber
Pages: 1-18
Published online: 08 May 2012
AbstractforAdvances in Political Advertising Research: A Progression from if to When | References | PDF (1.9 MB)
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Article
Making Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985–1991
Peter B. Turk & Helen Katz
Pages: 19-34
Published online: 08 May 2012
AbstractforMaking Headlines: An Overview of Key Happenings in Media Planning, Buying, and Research from 1985–1991 | References | PDF (1.6 MB)
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Article
Choice of English vs. Spanish Language in Advertising to Hispanics
Sigfredo A. HernandezLarry M. Newman
Pages: 35-45
Published online: 08 May 2012
AbstractforChoice of English vs. Spanish Language in Advertising to Hispanics | References | PDF (1 MB)
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Article
A Content Analysis of the “Fine Print” in Television Advertising
Richard H. Kolbe & Darrel D. Muehling
Pages: 47-61
Published online: 08 May 2012
AbstractforA Content Analysis of the “Fine Print” in Television Advertising | References | PDF (1.1 MB)
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Article
The Information Content of Newspaper Advertising
Avery M. Abernethy
Pages: 63-68
Published online: 08 May 2012
AbstractforThe Information Content of Newspaper Advertising | References | PDF (631.1 KB)
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Article
White Space in Newspaper Grocery Advertising: Some New Findings
Laurence Jacobs & Christopher L. Poillon
Pages: 69-75
Published online: 08 May 2012
AbstractforWhite Space in Newspaper Grocery Advertising: Some New Findings | References | PDF (586.9 KB)
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Article
A Piecewise-Regression Test of Riesman's Theory of Social Character
Richard Tansey, Michael R. Hyman, George M. Zinkhan & Joaquin Diaz
Pages: 77-95
Published online: 08 May 2012
AbstractforA Piecewise-Regression Test of Riesman's Theory of Social Character | References | PDF (1.4 MB)
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Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 08 May 2012
AbstractforEditorial Board Page | PDF (59.7 KB)
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