Journal of Current Issues & Research in Advertising, Volume 44, Issue 3 (2023)

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Journal of Current Issues & Research in Advertising, Volume 44, Issue 3 (2023)

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Future Trends in Digital Advertising: A Global Context

Editorial

Article
Digital Advertising in the Age of Generative AI
Tae Hyun Baek
Pages: 249-251
Published online: 29 Aug 2023
AbstractforDigital Advertising in the Age of Generative AI | Full Text | References | PDF (241.1 KB) | EPUB
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Research Articles

Article
Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users
Marie Haikel-Elsabeh
Pages: 252-273
Published online: 21 Jul 2023
AbstractforVirtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users | Full Text | References | PDF (1.2 MB) | EPUB
  • 2036 Views
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Article
How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer
Minseong Kim & Jihye Kim
Pages: 274-294
Published online: 28 Mar 2023
AbstractforHow an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer | Full Text | References | PDF (1.2 MB) | EPUB
  • 397 Views
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Article
Toward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent
Sihem Ben Saad
Pages: 295-331
Published online: 21 Jul 2023
AbstractforToward Better Digital Advertising: The Role of the Anthropomorphic Virtual Agent | Full Text | References | PDF (2.5 MB) | EPUB
  • 500 Views
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Article
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
Anan Wan & Mengtian (Montina) Jiang
Pages: 332-372
Published online: 12 Jul 2023
AbstractforCan Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives | Full Text | References | PDF (2.8 MB) | EPUB
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Article
Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers
Weilu Zhang & Shelly Rodgers
Pages: 373-391
Published online: 19 Jul 2023
AbstractforLinking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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Article
Privacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults
Dong Zhang, Hilde Voorveld & Sophie C. Boerman
Pages: 392-410
Published online: 11 May 2023
AbstractforPrivacy Concerns Matter, Knowledge Does Not: Investigating Effects of Online Behavioral Advertising among Chinese and Dutch Adults | Full Text | References | PDF (1.5 MB) | EPUB | Supplemental
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