Journal of Advertising, Volume 49, Issue 5 (2020)

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Journal of Advertising, Volume 49, Issue 5 (2020)

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Special Section: Advertising in Hospitality, Tourism, and Travel

Introduction
Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry
Marla Royne Stafford
Pages: 505-507
Published online: 25 Sep 2020
First Page PreviewforConnecting and Communicating with the Customer: Advertising Research for the Hospitality Industry | Full Text | References | PDF (310.4 KB) | EPUB
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Free Access
Article
When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism
Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto & Takeshi Moriguchi
Pages: 508-524
Published online: 02 Oct 2020
AbstractforWhen the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism | Full Text | References | PDF (3.3 MB) | EPUB
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Article
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis
Pages: 525-539
Published online: 03 Sep 2020
AbstractforStronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising | Full Text | References | PDF (1.7 MB) | EPUB
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Article
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online
Maria Ek Styvén, Marcello M. Mariani & Carola Strandberg
Pages: 540-556
Published online: 11 Sep 2020
AbstractforThis Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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Open Access
Article
How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages
Bin Wang, Stephanie Q. Liu, Jay Kandampully & Milos Bujisic
Pages: 557-574
Published online: 03 Sep 2020
AbstractforHow Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages | Full Text | References | PDF (2.1 MB) | EPUB
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Article
The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains
Liwu Hsu, Jie J. Zhang & Benjamin Lawrence
Pages: 575-591
Published online: 03 Sep 2020
AbstractforThe Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains | Full Text | References | PDF (1.4 MB) | EPUB
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Articles

Article
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control
Yakun Zhang, Sarah Hong Xiao & Michael Nicholson
Pages: 592-612
Published online: 05 Aug 2020
AbstractforThe Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control | Full Text | References | PDF (1.9 MB) | EPUB | Supplemental
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Article
How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being
Chingching Chang
Pages: 613-632
Published online: 17 Sep 2020
AbstractforHow Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being | Full Text | References | PDF (2.9 MB) | EPUB | Supplemental
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Article
Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention
Jungkeun Kim, Marilyn Giroux, Hector Gonzalez-Jimenez, Seongsoo Jang, Seongseop (Sam) Kim, Jooyoung Park, Jae-Eun Kim, Jacob C. Lee & Yung Kyun Choi
Pages: 633-647
Published online: 29 Aug 2020
AbstractforNudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention | Full Text | References | PDF (1.8 MB) | EPUB
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