Journal of Business-to-Business Marketing, Volume 15, Issue 2 (2008)

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Journal of Business-to-Business Marketing, Volume 15, Issue 2 (2008)

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Editorials

Editorial
From the Editor—The Essence of Business Marketing Theory, Research, and Tactics: Contributions of the Journal of Business-to-Business Marketing
J. David Lichtenthal
Pages: 83-90
Published online: 11 Oct 2008
First Page PreviewforFrom the Editor—The Essence of Business Marketing Theory, Research, and Tactics: Contributions of the Journal of Business-to-Business Marketing | Full Text | PDF (35 KB)
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Original Articles

Article
The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing
J. David Lichtenthal, Venkatapparao Mummalaneni & David T. Wilson
Pages: 91-179
Published online: 11 Oct 2008
AbstractforThe Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing | Full Text | References | PDF (351.3 KB)
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Article
Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: The JBBM Comes of Age
Peter J. LaPlaca
Pages: 180-191
Published online: 11 Oct 2008
AbstractforCommentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: The JBBM Comes of Age | Full Text | References | PDF (922.1 KB)
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Article
The Journal of Business-to-Business Marketing Comes of Age: Some Postscripts
Rajiv P. Dant & Ivan I. Lapuka
Pages: 192-197
Published online: 11 Oct 2008
AbstractforThe Journal of Business-to-Business Marketing Comes of Age: Some Postscripts | Full Text | References | PDF (30.2 KB)
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Article
Response to: “The Journal of Business-to-Business Marketing Comes of Age”
Earl D. Honeycutt Jr. & Shawn T. Thelen
Pages: 198-203
Published online: 11 Oct 2008
AbstractforResponse to: “The Journal of Business-to-Business Marketing Comes of Age” | Full Text | References | PDF (28.5 KB)
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Article
Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers
Naresh K. Malhotra, Can Uslay & Nelson Oly Ndubisi
Pages: 204-217
Published online: 11 Oct 2008
AbstractforCommentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers | Full Text | References | PDF (96.7 KB)
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Article
Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson
Arch G. Woodside Jr.
Pages: 218-233
Published online: 11 Oct 2008
AbstractforCommentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson | Full Text | References | PDF (236.3 KB)
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Article
Reply to Commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing”
Venkatapparao Mummalaneni, J. David Lichtenthal & David T. Wilson
Pages: 234-245
Published online: 11 Oct 2008
AbstractforReply to Commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing” | Full Text | PDF (48.3 KB)
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