Journal of Business-to-Business Marketing, Volume 17, Issue 4 (2010)

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Journal of Business-to-Business Marketing, Volume 17, Issue 4 (2010)

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Articles

Article
The Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets
Constantino García-Acebrón, Rodolfo Vázquez-Casielles & Víctor Iglesias
Pages: 317-335
Published online: 25 Nov 2010
AbstractforThe Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets | Full Text | References | PDF (146.9 KB)
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Article
Information Technology Use and Firm's Perceived Performance in Supply Chain Management
Sara Campo, Natalia Rubio & María Jesús Yagüe
Pages: 336-364
Published online: 25 Nov 2010
AbstractforInformation Technology Use and Firm's Perceived Performance in Supply Chain Management | Full Text | References | PDF (259 KB)
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Article
Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic
Michèle Paulin & Ronald J. Ferguson
Pages: 365-405
Published online: 25 Nov 2010
AbstractforRelational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic | Full Text | References | PDF (273.1 KB)
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Book Reviews

Book Review
Strategic Customer Management: Strategizing the Sales Organization, by Nigel F. Piercy and Nikala Lane
Oxford University Press, 2009.
Lars-Gunnar Mattsson
Pages: 406-409
Published online: 25 Nov 2010
First Page PreviewforStrategic Customer Management: Strategizing the Sales Organization, by Nigel F. Piercy and Nikala Lane | Full Text | PDF (65.5 KB)
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Book Review
Resourcing in Business Logistics: The Art of Systematic Combining, by M. Jahre, L.E. Gadde H. Håkansson, D. Harrison, G. Persson, and G. Liber
Copenhagen Business School Press, 2006
Torkel Strömsten
Pages: 410-415
Published online: 25 Nov 2010
First Page PreviewforResourcing in Business Logistics: The Art of Systematic Combining, by M. Jahre, L.E. Gadde H. Håkansson, D. Harrison, G. Persson, and G. Liber | Full Text | PDF (73.9 KB)
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