Journal of Business-to-Business Marketing, Volume 28, Issue 3 (2021)

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Journal of Business-to-Business Marketing, Volume 28, Issue 3 (2021)

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Research Articles

Article
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim & Christopher M. Kyle
Pages: 223-245
Published online: 09 Dec 2021
AbstractforExploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising | Full Text | References | PDF (7.7 MB) | EPUB
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Article
Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective
Kunal K. Ganguly & Santanu Roy
Pages: 247-264
Published online: 09 Dec 2021
AbstractforSupplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective | Full Text | References | PDF (1.5 MB) | EPUB
  • 1208 Views
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Article
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings
Nils Høgevold, Rocio Rodriguez, Göran Svensson & Carmen Otero-Neira
Pages: 265-281
Published online: 09 Dec 2021
AbstractforB to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings | Full Text | References | PDF (445.3 KB) | EPUB
  • 4492 Views
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Open Access
Article
Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa
Kuhle M. Zwakala & Pieter Steenkamp
Pages: 283-305
Published online: 09 Dec 2021
AbstractforBrand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa | Full Text | References | PDF (1.1 MB) | EPUB
  • 792 Views
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Article
Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship
Junping Yang, Mengjie Zhang & Wanning Li
Pages: 307-320
Published online: 09 Dec 2021
AbstractforPractitioner Note: A Meta-Analysis on Coopetition and Performance Relationship | Full Text | References | PDF (405.7 KB) | EPUB
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