Journal of Business-to-Business Marketing, Volume 28, Issue 4 (2021)

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Journal of Business-to-Business Marketing, Volume 28, Issue 4 (2021)

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Research Articles

Article
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development
Intekhab (Ian) Alam
Pages: 321-345
Published online: 12 Dec 2021
AbstractforIntegrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development | Full Text | References | PDF (495.2 KB) | EPUB
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Article
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance
Hayam Alnakhli, Aniefre Eddie Inyang & Omar S. Itani
Pages: 347-367
Published online: 21 Dec 2021
AbstractforThe Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance | Full Text | References | PDF (605 KB) | EPUB
  • 906 Views
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Article
Social Media Agencies and Clients: A Resource Integration Approach
Ahsan Naeem Lone, Amrul Asraf Mohd-Any & Noor Akma Mohd Salleh
Pages: 369-394
Published online: 12 Dec 2021
AbstractforSocial Media Agencies and Clients: A Resource Integration Approach | Full Text | References | PDF (671.4 KB) | EPUB
  • 363 Views
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Article
Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning
Rocío Rodríguez, Carmen Otero-Neira & Göran Svensson
Pages: 395-420
Published online: 13 Dec 2021
AbstractforFraming Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning | Full Text | References | PDF (854.3 KB) | EPUB
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Open Access
Article
Reviewing Global Relational Governance Research from 2002 to 2020
Xiaolin Li, Ruirui Zhang, Yilin Yin & Jiaojiao Deng
Pages: 421-439
Published online: 13 Dec 2021
AbstractforReviewing Global Relational Governance Research from 2002 to 2020 | Full Text | References | PDF (2.8 MB) | EPUB
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Book Review

Book Review
How to Understand and Succeed in Business Marketing in an Emerging Africa
by Richard Afriyie Owusu, Robert Ebo Hinson, Ogechi Adeola and Nnamdi Oguji
Russell Abratt
Pages: 441-443
Published online: 18 Nov 2021
First Page PreviewforHow to Understand and Succeed in Business Marketing in an Emerging Africa | Full Text | PDF (153.3 KB) | EPUB
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