Journal of Business-to-Business Marketing, Volume 30, Issue 3 (2023)

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Journal of Business-to-Business Marketing, Volume 30, Issue 3 (2023)

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Research Article

Article
Soft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector
Haldun Çolak & Şenay Lezki
Pages: 237-255
Published online: 07 May 2023
AbstractforSoft Power Effect on Long-Term Buyer-Seller Relationship: A Fuzzy Multi-Criteria Decision-Making Approach and Evidence from the Turkish Smartphone Sector | Full Text | References | PDF (866.6 KB) | EPUB
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Article
The Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank
Xiaoxiao Liu, Ka Yin Chau, Xiaoyun Liu & Fei Huang
Pages: 257-276
Published online: 28 Aug 2023
AbstractforThe Determinants of Customer Intentions to Use Fintech Services in a Commercial Chinese Bank | Full Text | References | PDF (3.3 MB) | EPUB
  • 239 Views
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Article
Manufacturers’ Acquiescence to Buyers’ Sourcing Requests in Industrial Markets
Wenbo Teng, Ricky Y. K. Chan, Namwoon Kim, Xubing Zhang & Lu Shen
Pages: 277-295
Published online: 23 Jul 2023
AbstractforManufacturers’ Acquiescence to Buyers’ Sourcing Requests in Industrial Markets | Full Text | References | PDF (568.7 KB) | EPUB
  • 139 Views
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Article
Active or Passive? Examination of Dependency Behavior in Marketing Channels in China
Ruifeng Wei, Guijun Zhuang & Fanglan Pang
Pages: 297-310
Published online: 16 Jul 2023
AbstractforActive or Passive? Examination of Dependency Behavior in Marketing Channels in China | Full Text | References | PDF (655.4 KB) | EPUB
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Article
Organizing Maintenance Service Contracts for Initial Purchases: The Interplay Among Product Type, Service Type, and Service Approach
Rifgi Buğra Bağcı & Mertcan Taşçioğlu
Pages: 311-332
Published online: 28 Aug 2023
AbstractforOrganizing Maintenance Service Contracts for Initial Purchases: The Interplay Among Product Type, Service Type, and Service Approach | Full Text | References | PDF (1.3 MB) | EPUB
  • 400 Views
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Article
The Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy
Robert A. Peterson & Victoria L. Crittenden
Pages: 333-348
Published online: 26 Aug 2023
AbstractforThe Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy | Full Text | References | PDF (385.1 KB) | EPUB
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